Blog

20 Apr 2021

7 core benefits of a key message document

Edward Beaman outlines the benefits of having a home for your most important marketing messages

14 Apr 2021

Top 5 tips to make your ‘technical’ writing more engaging

Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

13 Apr 2021

Introverts in business and remarkable content

Alice Cuninghame shares her ideas about how introverts can use their strengths to help them market their work.

07 Apr 2021

3 types of rejection to embrace as a freelance copywriter

Camilla Zajac on the (hard but helpful) lessons you can learn from being rejected by clients.

06 Apr 2021

Where will copywriting be in 5 years?

Anna Metcalfe takes a look at copywriting’s future

31 Mar 2021

Freelance websites: trends, issues and ideas to try

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

30 Mar 2021

Staring at the walls and the benefits of business blogging

Ben McKinney on why you shouldn’t let writing content for your business slide to the bottom of your to-do list.

24 Mar 2021

Send me an email, FFS

Jo Watson explains why it’s best not to call her.

23 Mar 2021

Ghosting freelancers: itā€™s not scary, just rude

If you’ve decided you don’t want to work with me, at least have the decency to tell me, says Dee Primett

18 Mar 2021

The 3 things I need to know before I’ll even think about signing up to your email list

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

17 Mar 2021

Why clarity may not always be the answer

James Gillam examines the problem with clear, but nuance-free, messages.

16 Mar 2021

Networking tips for freelance introverts

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

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