Blog

If you’ve decided you don’t want to work with me, at least have the decency to tell me, says Dee Primett

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

James Gillam examines the problem with clear, but nuance-free, messages.

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

Francesca Baker on why you should write for humans AND search engines.

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

Alice Hollis explains how using blogging can help at every stage of the sales cycle.

Katie Thompson delves the dark side of algorithms.

Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.

Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.

Sarah Monaghan demystifies copywriting fees.

Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.

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