Blog

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

Ben McKinney looks back at last year and ponders what this one will bring.

The Copywriting Conference is postponed until 8 October 2021.

Alice Hollis explains what branding is, and why it’s worth the effort

Just started out as a freelance copywriter? Alexandra Crossley summarises what you need to know

Kirsten Irving takes a look at the issue of gendered pronouns

Is using military metaphors helpful when we’re talking about sickness and disease? Louise Shanahan doesn’t think so.

Here’s what the team at Word Monster want to stop doing, keep doing and learn in 2021.

Lucy Roberts’ advice for new freelancers

Anna Metcalfe expands on some words of copywriting wisdom.

Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.

Emma Brown sums up how she explains what copywriting is.

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