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28 Jan 2024
3 things I learned about ChatGPT
Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.
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08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
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22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
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08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
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06 Dec 2023
A Day In The Life Of A Gousto Copywriter
A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.
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25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
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27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
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21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
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