Blog
21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
14 May 2020
Boost your client list through referrals
You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.
12 May 2020
I’m a copywriter. Here’s one of my worst fears
Alice Hollis’ description of what fills her heart with terror.
07 May 2020
Getting clear: rewriting v. editing v. proofreading
Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.
05 May 2020
Repeat after me: “My own business is at least as important as my clients’ businesses”
Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.
28 Apr 2020
Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.
21 Apr 2020
How to give your inner writer getting the self-care it deserves
Writing’s hard. So you need to nurture yourself, vent and cut yourself some slack. Not sure how? Danielle Auld has a few ideas.
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
14 Apr 2020
How this editor weighs up freelance enquiries
Collective Content’s quick guide to what editors are looking for in a freelance writer.
09 Apr 2020
Gated content isn’t a magic bullet for selling stuff
Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.
07 Apr 2020
Grammarly vs. the copywriter — who’ll win?
Are digital writing tools like Grammarly a threat to copywriters? Katherine Wildman thinks not.
31 Mar 2020
Keeping your copywriting business profitable during the coronavirus outbreak
Thora Fitzpatrick’s ideas about how to help make sure your business stays afloat during the coronavirus crisis.
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