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18 Sep 2019
It’s not me, it’s you! When to break up with a client
Sally Major’s thoughts on how to figure out if it’s time to part ways a client.
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12 Sep 2019
Everything before the but is bollocks
Leigh James shows how using ‘but’ can stop you getting your point across.
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05 Sep 2019
Transcreation — (re)creating copy for international advertising
Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
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28 Aug 2019
Why I hate excessive exclamation marks
Anna Metcalfe waxes lyrical about a punctuation bugbear.
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26 Aug 2019
Is there a point to LinkedIn groups anymore?
Fi Shailes laments the unhelpful changes LinkedIn’s made to its groups.
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23 Aug 2019
Why writing clear content sometimes means embracing your inner Anglo-Saxon
What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.
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21 Aug 2019
The hidden pitfalls of repurposing content
You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.
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15 Aug 2019
Behind the scenes of a copywriting business
Catherine Every on the tools that help make sure everything in her freelance copywriting business runs smoothly.
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14 Aug 2019
40 freelance copywriting survival tips
14 years of freelance copywriting means Jonathan Wilcock’s got more than a few hints to share.
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08 Aug 2019
5 essential skills great copywriters have in common
What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.
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07 Aug 2019
3 prompts to help you nail your blog post intro (with examples)
Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.
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