Blog
05 Sep 2019
Transcreation — (re)creating copy for international advertising
Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
04 Sep 2019
Lauren McNeish considers whether creativity is nature or nurture.
28 Aug 2019
Why I hate excessive exclamation marks
Anna Metcalfe waxes lyrical about a punctuation bugbear.
26 Aug 2019
Is there a point to LinkedIn groups anymore?
Fi Shailes laments the unhelpful changes LinkedIn’s made to its groups.
23 Aug 2019
Why writing clear content sometimes means embracing your inner Anglo-Saxon
What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.
21 Aug 2019
The hidden pitfalls of repurposing content
You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.
15 Aug 2019
Behind the scenes of a copywriting business
Catherine Every on the tools that help make sure everything in her freelance copywriting business runs smoothly.
14 Aug 2019
40 freelance copywriting survival tips
14 years of freelance copywriting means Jonathan Wilcock’s got more than a few hints to share.
08 Aug 2019
5 essential skills great copywriters have in common
What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.
07 Aug 2019
3 prompts to help you nail your blog post intro (with examples)
Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.
26 Jul 2019
How to get colleagues who aren’t marketers involved in creating content
Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.
24 Jul 2019
Why you should perfect your elevator pitch TODAY
Nicky Weelen explains why you need to have your elevator pitch ready and waiting.
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