Blog
28 May 2019
How to write an effective brand manifesto
Richard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.
28 May 2019
Is It Always Bad To Use Jargon In Your Copy?
André Spiteri reckons jargon isn’t always the work of the devil. Here are two examples of how and why jargon can be useful (or essential).
23 May 2019
What I learned in my first month as a freelance copywriter
Shaun Patrick Hand looks back on his first few weeks in the world of freelance copywriting.
16 May 2019
We need to talk about late payments
What do you do when your clients don’t pay on time? Sally Major has a few ideas.
15 May 2019
How to find freelance copywriting work
Alice Hollis’ practical advice on finding copywriting clients.
09 May 2019
14 tips for working with a copywriter
Matthew Dryzmala’s guide to what to expect when you work with a copywriter, and how to get the best out of them.
08 May 2019
Facing a personal crisis when you’re self-employed
Karen Bright explains how she coped when devastating major life events made it difficult for her to stay on top of her workload.
24 Apr 2019
Do puns have a place in advertising?
To pun or not to pun? That’s the question Jonathan Wilcock’s asking.
22 Apr 2019
How to cheat your way to error-free content
Sanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.
17 Apr 2019
Have you tried the black cab exercise?
Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
10 Apr 2019
Is your writing going to be translated?
Claire Burn’s guide what you need to think about if your work’s going to be translated into another language.
03 Apr 2019
How words get people to trust you — and why it’s so darned important to be consistent
Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.
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