Blog
22 Nov 2017
How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.
15 Nov 2017
The essential checklist for writing call to actions that convert
Not sure how to create effective call to actions? Sanina Kaur explains how.
01 Nov 2017
Direct response copy: why you should go old-school
Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.
25 Oct 2017
Want a copywriting job? Here’s what I look for
Rebecca Nicholl’s quick guide to applying for copywriting jobs.
18 Oct 2017
The Freelance Files: ‘great! I get to work at home!’
In the first instalment of The Freelance Files, Sanina Kaur sheds some light on what it’s really like to live life in the freelance lane.
16 Oct 2017
Copywriting Conference 2017 – was it any good?
Dawn Kofie gives us her take on Copywriting Conference 2017.
27 Sep 2017
Don’t be a starving writer. Steer clear of the mills
Ever wondered how much you’d have to work to make ends meet writing for content mills? Andrew Nattan’s worked it out.
20 Sep 2017
Why does business writing have to be formal? We’re not robots!
Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.
13 Sep 2017
Should you have a copywriting niche, or should you generalise?
To specialise, or not to specialise? Gillian Jones shares her experiences and views.
06 Sep 2017
Book review – Business Writing Tips for Easy and Effective Results
Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.
30 Aug 2017
The seven deadly sins of freelance copywriting
Andy Nattan’s handy guide to making sure you’re copywriter of virtue.
23 Aug 2017
10 tips to help you write brilliant copy that sells
Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.
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