Blog

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22 Nov 2017

Copywriter? Or actor?

How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

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15 Nov 2017

The essential checklist for writing call to actions that convert

Not sure how to create effective call to actions? Sanina Kaur explains how.

A worm's eye view of 4 skyscrapers in Calgary, Canada.
01 Nov 2017

Direct response copy: why you should go old-school

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

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25 Oct 2017

Want a copywriting job? Here’s what I look for

Rebecca Nicholl’s quick guide to applying for copywriting jobs.

A MacBook on a brown sofa with a cushion beside it.
18 Oct 2017

The Freelance Files: ‘great! I get to work at home!’

In the first instalment of The Freelance Files, Sanina Kaur sheds some light on what it’s really like to live life in the freelance lane.

Piles of the packs of idea cards given out at Copywriting Conference 2017
16 Oct 2017

Copywriting Conference 2017 – was it any good?

Dawn Kofie gives us her take on Copywriting Conference 2017.

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27 Sep 2017

Don’t be a starving writer. Steer clear of the mills

Ever wondered how much you’d have to work to make ends meet writing for content mills? Andrew Nattan’s worked it out.

BB-8 Robot from the film Star Wars: The Force Awakens moving across a green carpet.
20 Sep 2017

Why does business writing have to be formal? We’re not robots!

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

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13 Sep 2017

Should you have a copywriting niche, or should you generalise?

To specialise, or not to specialise? Gillian Jones shares her experiences and views.

Business writing tips for easy and effective results by Robert Bullard
06 Sep 2017

Book review – Business Writing Tips for Easy and Effective Results

Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

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30 Aug 2017

The seven deadly sins of freelance copywriting

Andy Nattan’s handy guide to making sure you’re copywriter of virtue.

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23 Aug 2017

10 tips to help you write brilliant copy that sells

Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.

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