Blog
05 Oct 2015
Frankie Drake on the key ingredients in a winning bid proposal.
30 Sep 2015
Why journalists make great copywriters
Dave Harland on how training as a journalist gives you the fundamentals to be a top-notch copywriter.
23 Sep 2015
Get rhythm: the importance of melody in writing copy
Darren Thackeray on how to improve the rhythm of the words you write.
21 Sep 2015
How to write an effective press release
How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.
16 Sep 2015
Do you have these 5 traits of a good writer?
Chris Kenworthy reflects on the personality traits that good writers share.
14 Sep 2015
Interviewing skills for copywriters
Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.
09 Sep 2015
3 letters that (should) terrify any copywriter
Ben Lloyd on why you never want to read ‘etc’ in a copywriting brief.
07 Sep 2015
Writing that ranks – a primer on SEO copywriting
Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.
26 Aug 2015
5 steps to help your blog stand out
Michael Younger sets out a few pointers to help your blog posts reach the right readers and keep them.
24 Aug 2015
Creating shareable content – without reducing the quality
Sue Keogh on how to write shareable copy that will drive the right people to your website.
19 Aug 2015
“You just don’t understand…” – the copywriter’s torment
Kady Potter muses on the struggle to get people to understand what us copywriters do for a living.
17 Aug 2015
Tricks of the trade: insights from an art director turned copywriter
Kim Wareham on what copywriters can learn from art directors.
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