Blog
10 May 2023
Laura Wells’ tips for making sure your copy’s clear, concise and error-free
03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
03 May 2023
Newsletter or snooze-letter? Tips to compel clients to open, read & relate
Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly
25 Apr 2023
Surviving school holidays as a freelancer
Dee Primett shares what she’s learned about getting through the school holidays when ayou’re a freelancer and a parent
19 Apr 2023
Publish flawless copy every time with this copy checklist
Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes
18 Apr 2023
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
13 Apr 2023
Which is better, ChatGPT or human content?
Claire Hewson put ChatGPT to the test. Here’s what happened
12 Apr 2023
How thinking like a journalist can make you a better copywriter
Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy
11 Apr 2023
Decarbonist Manifesto of a homeworking copywriter
What does carbon reduction look like for a home-based copywriter? Jo Warburton shares her approach
05 Apr 2023
So your client needs a brand name. How tricky can it be?
Jim Boulton runs through what you need to consider when you’re coming up with a brand name
04 Apr 2023
Celebrating copy as a writer-designer partnership
Fran Morgan explains why writers and designers working together can produce great results
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