Blog
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03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
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03 May 2023
Newsletter or snooze-letter? Tips to compel clients to open, read & relate
Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly
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25 Apr 2023
Surviving school holidays as a freelancer
Dee Primett shares what she’s learned about getting through the school holidays when ayou’re a freelancer and a parent
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19 Apr 2023
Publish flawless copy every time with this copy checklist
Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes
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18 Apr 2023
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
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13 Apr 2023
Which is better, ChatGPT or human content?
Claire Hewson put ChatGPT to the test. Here’s what happened
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12 Apr 2023
How thinking like a journalist can make you a better copywriter
Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy
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11 Apr 2023
Decarbonist Manifesto of a homeworking copywriter
What does carbon reduction look like for a home-based copywriter? Jo Warburton shares her approach
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05 Apr 2023
So your client needs a brand name. How tricky can it be?
Jim Boulton runs through what you need to consider when you’re coming up with a brand name
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04 Apr 2023
Celebrating copy as a writer-designer partnership
Fran Morgan explains why writers and designers working together can produce great results
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