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David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.

The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.

Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.

Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.

Why copywriters should ditch day rates and price-per-word fees, and use value-based pricing instead.

Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.

Every copywriter needs to find an effective way to deal with client feedback on their work.

Confused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.

Four big mistake to avoid when drafting press releases.

Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.

What’s the best way to communicate the value of copywriting today?

Smarayda Christoforou invites PCN members to take part in the DMA’s copywriting census.

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