Blog
13 Aug 2013
Review: Predatory Thinking by Dave Trott
Book review of Predatory Thinking by Dave Trott.
19 Apr 2013
Charismatic letters generate profits
How using the NLP concept of modalities can help you write charismatically.
04 Mar 2013
Freelance copywriting as a second career
How I moved from a career with numbers to a new one with words.
07 Nov 2012
The month I lost my zest for writing…
For the first time in about a month, I’ve regained my enthusiasm for writing. But how do you cope when you lose your zing “” and you haven’t even noticed?
09 Oct 2012
Writing to sell (your writing)
Do you write what the job requires – or what the client prefers?
24 Jul 2012
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises “” if they dare to change.
13 Jul 2012
Are You Writing Irresistible Lies?
As copywriters, we’re routinely called upon to lie. How many times do you use ‘I’ or ‘We’ in copy, but really you’re speaking as the client? Part of our job is pretending to be somebody we’re not. But that’s okay.
30 Jun 2012
Just My Type by Simon Garfield
Review of ‘Just My Type: A Book About Fonts’ by Simon Garfield.
26 Jun 2012
Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
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