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Gold Panning
10 Jun 2012

A foolproof way to get ideas for blog posts

Finding ideas for blog posts can be like panning for gold. But if you know how to make ideas collide, you’ll never run short of inspiration.

06 Jun 2012

The craft of copywriting

Some interesting parallels between woodwork and wordwork.

15 May 2012

What makes a good copywriter?

Whatever your focus in terms of markets, channels or clients, there are certain traits you can’t live without as a copywriter. Here’s my take on what they are

08 May 2012

Do questions work in copywriting?

Thinking of using a question in your copywriting? Check our handy guide to the key types first.

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