Blog

24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued

23 May 2023
Want to be more inclusive? You need anti-oppressive content
What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why

17 May 2023
Can swearing be a legitimate part of a brand’s tone of voice?
Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience

16 May 2023
The best examples of sustainability copy to inspire your own purpose paragraphs
Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite

03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy

03 May 2023
Newsletter or snooze-letter? Tips to compel clients to open, read & relate
Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly

25 Apr 2023
Surviving school holidays as a freelancer
Dee Primett shares what she’s learned about getting through the school holidays when ayou’re a freelancer and a parent

19 Apr 2023
Publish flawless copy every time with this copy checklist
Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes

18 Apr 2023
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends

13 Apr 2023
Which is better, ChatGPT or human content?
Claire Hewson put ChatGPT to the test. Here’s what happened
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