Blog

Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy

What does carbon reduction look like for a home-based copywriter? Jo Warburton shares her approach

Jim Boulton runs through what you need to consider when you’re coming up with a brand name

Fran Morgan explains why writers and designers working together can produce great results

Katie Thompson’s reflections on balancing working with spending time with family

Jess Sutton on how to avoid about-page-as-list-of-everything-you’ve-ever-done syndrome

Is there a place for AI writing tools? Here’s Catherine Every’s take

Sally Fox outlines the situations when your business could benefit from a tone of voice guide

Sarah Bartlett’s assessment of Anti-Sell by Steve Morgan – a book for self-employed people who don’t enjoy having to sell their services.

Jonathan Wilcock shares some of what he’s learned after nearly 4 decades of professional writing

George Caveney believes that there are no shortcuts to effective copy

This International Women’s Day, Jade Anderson outlines the differences between equality and equity

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