Blog
07 Feb 2023
Want to use conversational copy?
Tori Beat on what conversational copy is, and also what it’s not
02 Feb 2023
Copywriter Survey 2023 – Take Part Now
Ready to contribute to the 2023 Copywriter Survey? We need to hear your story.
02 Feb 2023
A selection of definitions of brand-related marketing speak courtesy of Felicity Wild
01 Feb 2023
Helen Jackson’s tips for spotting difficult clients, and what to do if you’re working with them
31 Jan 2023
Beginner’s guide to SEO content: topic clusters
Alice Rowan explains what topic clusters are, and what they mean in terms of SEO
25 Jan 2023
What’s content, and what’s copy?
Are content and copy the same thing? Or are they totally different? Bonnie Harrington clears up the confusion
24 Jan 2023
Disability in advertising: the 6 most disruptive ads
Celestine Fraser takes a look at 6 adverts that bin the tired tropes and portray disabled people realistically.
18 Jan 2023
First rule of freelancing – don’t be a pain in the arse
Jonathan Wilcock on the benefits of a freelancer who’s easy for clients to work with
17 Jan 2023
Reel ‘em in: why you need catchy headlines
Tessa Parry-Wingfield’s tips for writing brilliant headlines
11 Jan 2023
How wild swimming transformed my business
Estelle Hakner explains how her weekly swims in icy-cold water have helped her personally and professionally
10 Jan 2023
The problems getting your tone of voice right can’t fix
Please don’t think that having a great tone of voice is a magic cure for all your branding issues says Felicity Wild
14 Dec 2022
The Little Book of Confusables a review
Ruth Sedar’s a big fan of the latest book by fellow copywriter (and ProCopywriters member) Sarah Townsend. Here’s why.
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