Blog
10 Jan 2023
The problems getting your tone of voice right can’t fix
Please don’t think that having a great tone of voice is a magic cure for all your branding issues says Felicity Wild
14 Dec 2022
The Little Book of Confusables a review
Ruth Sedar’s a big fan of the latest book by fellow copywriter (and ProCopywriters member) Sarah Townsend. Here’s why.
13 Dec 2022
What not to do when you’re hiring a copywriter
Thora Fitzpatrick runs through the main blunders to avoid when you’re looking to hire a copywriter
06 Dec 2022
How to create key messages for effective content marketing
Everything you need to know about key messages from Tessa Parry-Wingfield
30 Nov 2022
5 things you need to know before starting a newsletter
Sally Fox’s rundown of all the email newsletter basics
29 Nov 2022
Is AI coming for our copywriting jobs?
Hayley Maguire ponders whether AI means the end of copywriting as we know it
23 Nov 2022
Content outsourcing from a freelance writer’s perspective
Catherine Every delves into outsourcing – who does it, who doesn’t and why not.
22 Nov 2022
Finding inspiration & creativity hard to come by? Start here
Laura Sands’ tips for what to do when creativity goes AWOL
16 Nov 2022
How to write your most successful fundraising letter yet
Jenny Wing’s advice for writing the kind of fundraising appeal letter that will help you get the results you want
15 Nov 2022
5 ways your content could be putting off potential clients
Camilla Zajac’s looks at common business content mistakes you need to avoid
09 Nov 2022
The best way to structure content for your landing page
Vera Nesvadbova’s method for creating a landing page that converts visitors into customers
08 Nov 2022
3 ways to boost your brand’s tone of voice
Tessa Parry-Wingfield suggestions for simple ways for getting your business’s tone of voice just right
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