Search engine optimisation
31 May 2024
Finding content and SEO ideas with keyword research
Nikki Pilkington on how to use keyword research to inspire content ideas
22 Feb 2024
SEO Content– why keyPHRASES are more important than keyWORDS
Make your content more effective by focusing on keyphrases – and use AI to help you.
17 Aug 2023
Use pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website’s search engine performance?
24 Jul 2023
Boost your SEO performance using the 4 types of keyword search intent
Understand search intent to better optimise your content to match users’ needs
27 Jul 2021
Information gain: how original research gets you zooming up the search rankings
Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead
07 Jul 2021
Building backlinks — what they are, why you need them and how they’ll help your business
Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO
10 Mar 2021
Why you shouldn’t write (just) for SEO
Francesca Baker on why you should write for humans AND search engines.
10 Dec 2020
Is there really a magic word count for SEO?
Does the number of words in your content affect how Google ranks it? Rachel Baker explains.
05 Mar 2020
Sanina Kaur on making sure that what you write is voice search ready.
18 Feb 2020
Why you’re struggling to rank on page one of Google
David Pawsley’s quick guide on how to reach one of SEO’s holy grails
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