Member Spotlight
17 Jun 2015
“My mind is pretty much constantly set to edit mode: toothpaste tubes, ads in the street, overheard conversations…”
06 May 2015
“You never know what you’ll be writing about next…it’s worth being curious about whatever or whoever you come across.”
26 Nov 2012
‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’
17 Oct 2012
“Recruitment writing is a lot more involved than just about knocking out some dull text for a 10 x 2 for the local rag, or cut-and-pasting a job description onto the web.”
17 Sep 2012
‘Creating a narrative that can run across different platforms and inspire audiences worldwide is what inspires me in my work.’
14 Aug 2012
“What I enjoy is sitting down with the brief, a strong coffee and a blank page. Finding the most appropriate way to connect with the reader, convey your message and get out again as efficiently as possible.”
12 Jul 2012
“My first typewriter couldn’t type the letter o. I had to type a c and fill in the rest with Biro. I ranted at my boss: “I’m a professional writer! I can’t be expected to work this way!”
05 Jul 2012
“Curiosity led me down the copywriter’s path, I liked the thought of telling the story of a business by choosing the right words. I enjoy all the different projects – time stretches and shrinks according to how much work you have so I’m not put off by the long hours. Copywriting definitely suits me, I can easily say it’s the most enjoyable working time I’ve had.”
14 Jun 2012
“Don’t be afraid to learn from writers that are better than you. Park your ego. I have got to where I am today (sitting on the settee dictating this interview) simply by learning from writers that are infinitely more talented than I am. The desire to learn combined with the mastery of powerful techniques can take you far.”
13 Jun 2012
“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”
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