Content marketing
18 Dec 2019
Freelance writers! Don’t give up!
A pep talk for when freelance copywriting life is getting you down, courtesy of Libby Marks.
03 Oct 2019
How to make small print and terms and conditions readable
Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand
26 Jul 2019
How to get colleagues who aren’t marketers involved in creating content
Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.
30 May 2019
Email marketing: strategies for improving open and click-through rates
How can you get more people to open your emails – and click the links inside?
06 Feb 2019
Get creative with these 4 easy-to-use social media tools
Lorna Al-Ani’s quick guide to the social media tools you should try.
07 Nov 2018
Why content marketing is good for your small business
Ben Hardman explains why content marketing’s a must for small businesses. (And how to do it effectively.)
17 Oct 2018
How you can retire on £200 a month (or how and why clickbait works)
Fi Shailes shines a light on the inner workings of clickbait.
23 May 2018
Ain’t too proud to beg — tone of voice in GDPR emails
Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
30 Jun 2017
Blog SEO best practices: a simple 15 step guide
Give your blog posts an SEO boost with these tips from Tim Woods.
08 Dec 2016
6 email lists I actually read (and recommend to you)
Anna Gunning shares her favourite email newsletters for copywriters.
23 Nov 2016
Redefining recruitment in content marketing — an industry in infancy
Read highlights from the Bristol Content Group as they discuss recruiting copywriters and content marketers,
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