Copywriting
18 Nov 2024
9 Practical Checks for a New Business or Product Name
Ben Ellis gives you 9 steps to check your shortlist of brand names to determine which one has the best chance of success
26 Aug 2024
More Than Words | 9 Reasons You Need a Copywriter
Here are 9 things, just for starters, that a copywriter could do to boost your business.
19 Jun 2024
What’s the difference between ‘solutions’ and ‘requirements’?
Alice Hollis on why the word ‘solution’ means absolutely nothing because it can mean anything.
06 Jun 2024
Rachel Bray explores the value that copywriters bring to a business
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
24 Aug 2023
Cut the jargon. The best B2B writing is plain and simple
When youâre speaking to an audience with knowledge, you donât need to put on an âexpertâ voice.
11 Jul 2023
Does your content have multiple personalities?
Is your tone of voice like Jekyll and Hyde?
07 Jul 2023
The dangers and limitations of AI writing tools
AI tools are blatant, unrepentant liars â and they don’t even know when they are lying.
27 Jun 2023
Give away your clever to win business
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
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