Marketing
16 Aug 2021
6 brands that use content in ingenious ways
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content
04 Aug 2021
The false economy of cheap copy (updated for 2021)
When it comes to copy, you get what you pay for says Felicity Wild
20 Jul 2021
One name isn’t enough – formulas for pet names
Leigh James explains what naming pets and naming brands have in common.
20 Apr 2021
7 core benefits of a key message document
Edward Beaman outlines the benefits of having a home for your most important marketing messages
31 Mar 2021
Freelance websites: trends, issues and ideas to try
Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.
16 Mar 2021
Networking tips for freelance introverts
Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.
17 Dec 2020
5 tips for writing LinkedIn posts people will actually read
Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.
08 Dec 2020
Why I’m tired of marketing fluff
Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.
04 Nov 2020
3 ways to create a strong competitive differentiator
Alice Hollis’ guide to finding what makes you and your business unique.
02 Sep 2020
The one time it does matter what people think: business testimonials and wise ways to use them
Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.
26 Aug 2020
What do IT and tech businesses really think about marketing?
Alice Hollis on why you need marketing on board if you want to increase your sales.
15 Jul 2020
Press releases: all you need to know
How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.
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