Marketing
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16 Aug 2021
6 brands that use content in ingenious ways
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content
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04 Aug 2021
The false economy of cheap copy (updated for 2021)
When it comes to copy, you get what you pay for says Felicity Wild
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20 Jul 2021
One name isn’t enough – formulas for pet names
Leigh James explains what naming pets and naming brands have in common.
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20 Apr 2021
7 core benefits of a key message document
Edward Beaman outlines the benefits of having a home for your most important marketing messages
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31 Mar 2021
Freelance websites: trends, issues and ideas to try
Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.
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16 Mar 2021
Networking tips for freelance introverts
Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.
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17 Dec 2020
5 tips for writing LinkedIn posts people will actually read
Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.
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08 Dec 2020
Why I’m tired of marketing fluff
Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.
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04 Nov 2020
3 ways to create a strong competitive differentiator
Alice Hollis’ guide to finding what makes you and your business unique.
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02 Sep 2020
The one time it does matter what people think: business testimonials and wise ways to use them
Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.
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26 Aug 2020
What do IT and tech businesses really think about marketing?
Alice Hollis on why you need marketing on board if you want to increase your sales.
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15 Jul 2020
Press releases: all you need to know
How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.
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