12 Dec 2023
Copywriting a press release for White & Brooks
Copywriting a press release for independent south coast estate agents White & Brooks when they merged with Whiteheads Estate Agents.
12 Dec 2023
Social media marketing for Sussex Arts Academy
Managing social media marketing for this arts/education charity. Planning, creating and posting content across Facebook, Twitter and LinkedIn, using the Buffer scheduling tool. Project running 2016-2020.
12 Dec 2023
Copywriting blog posts for Green People
Guest Contributor for an ethical organic luxury lifestyle brand. Six blog posts to date: * Travel beauty essentials you can take on any winter getaway * 4 natural face scrubs […]
12 Dec 2023
Copywriting product descriptions for George (ASDA)
Writing short, snappy, informative product descriptions for the George at ASDA homeware range, including kitchen and bathroom appliances and accessories.
12 Dec 2023
Copy-editing for University of Chichester
This was a collaboration with a fellow copywriter to produce 19 departmental brochures for University of Chichester’s prospective students. Technical copywriting and/or copy-editing of the brochures was completed before we […]
12 Dec 2023
Copywriting a case study of a Harrods luxury hotel bathroom
Case study written for Porcel-Thin whose luxury tiles were used in the creation of a bathroom for The Studio Harrods.
12 Dec 2023
Copywriting product descriptions for ASDA
Working as part of a team of freelance copywriters to create inspiring and on-brand descriptions for ASDA and George at Home products. These included seasonal goods (Halloween and Christmas); disposable […]
12 Dec 2023
Proofreading for University of Chichester
Proofreading and copyediting the 2014 undergraduate prospectus for University of Chichester.
17 Nov 2023
Subject: Well, that was a relief.
You just had the perfect discovery call with a client you just love and who
seems to love you. Done.
They made all the right noises, smiled and nodded in all the right places when
you were showing how much you understood their problems and clearly had
the ideal answer for them wrapped up in a neat little bow.
They didn’t flinch when you talked about price, especially as you called it
“investment” because that’s a much less scary word.
They agreed enthusiastically when you spoke about “next steps”
.
They even agreed with you that pineapple has no place on pizza, and milk has
no place in coffee. Not just the ideal client, but a potential BFF.
All the lights are set to green.
All you need to do now is write and send the proposal, and the deal’s in the
bag.
What could possibly go wrong?
Gulp.
What about those prospects who were so great on the discovery call and
then ghosted you as soon as the proposal email landed?
Or the ones who are still on your “possibles” list three months after they
emailed you with a quick “I’ll get back to you”?
Or those who said, “we don’t have the budget for that” after you’d spent hours
if not days pitching them and pulling together the perfect proposal to answer
all their needs, including the ones they didn’t know they had.
Maybe those lights are ever so slightly amber.
Not all perfect prospects convert.
There may be trouble ahead.
But worry not.
I think I have the solution. It would be unfair for me to give you the perfect
lead gen system and not finish the job with something to actually land them.
17 Nov 2023
Email 1
Subject: Well, that was a relief.
You just had the perfect discovery call with a client you just love and who
seems to love you. Done.
They made all the right noises, smiled and nodded in all the right places when
you were showing how much you understood their problems and clearly had
the ideal answer for them wrapped up in a neat little bow.
They didn’t flinch when you talked about price, especially as you called it
“investment” because that’s a much less scary word.
They agreed enthusiastically when you spoke about “next steps”
.
They even agreed with you that pineapple has no place on pizza, and milk has
no place in coffee. Not just the ideal client, but a potential BFF.
All the lights are set to green.
All you need to do now is write and send the proposal, and the deal’s in the
bag.
What could possibly go wrong?
Gulp.
What about those prospects who were so great on the discovery call and
then ghosted you as soon as the proposal email landed?
Or the ones who are still on your “possibles” list three months after they
emailed you with a quick “I’ll get back to you”?
Or those who said, “we don’t have the budget for that” after you’d spent hours
if not days pitching them and pulling together the perfect proposal to answer
all their needs, including the ones they didn’t know they had.
Maybe those lights are ever so slightly amber.
Not all perfect prospects convert.
There may be trouble ahead.
But worry not.
I think I have the solution. It would be unfair for me to give you the perfect
lead gen system and not finish the job with something to actually land them.
07 Nov 2023
Corporate Accountability Whitepaper
A whitepaper examining the process of corporate accountability in light of the UN Sustainable Development Goals. It identifies existing gaps in effectively holding companies accountable and pathways for strengthening the corporate […]
07 Nov 2023
Dynatrace Global Impact Report
At Dynatrace, we’re united by a singular vision: a world where software works perfectly. We innovate, push boundaries, and evolve in pursuit of this vision. Advancing our environmental, social, and governance (ESG) strategy is key to our evolution. In this report, we share our approach to understanding, measuring, and reporting on the ESG topics that are most important to Dynatrace and our stakeholders.
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