04 Jul 2023

IBM – Social banners, Emails and Taglines

Bring a more playful, irreverent copy style to IBM’s B2B incentive program and product promotional campaigns.

29 Jun 2023

Krispy Kreme – Product descriptors

Lemon Meringue When life gives you lemons, stuff them in delicious dough! The zesty lemon and smooth kreme filling, lightly toasted meringue and rich, fluffy doughnut outer will get you […]

25 Jun 2023

How Communication Coach Nicky Curran’s LinkedIn posts increased her monthly engagement by 40%

LinkedIn post example:
Have you ever wondered why some “pitchers” seem to captivate their audience effortlessly?

It all boils down to their nonverbal signals, which can be categorised into two sets.

Here’s the catch.

Many of us perceive confidence and warmth as mutually exclusive traits.

We often assume that warm individuals lack intelligence or skill, while those projecting authority can come across as arrogant and less likeable.

Finding the delicate balance between these two sets of nonverbal signals is a challenge.

The first set of signals revolves around status, authority, and confidence.

To convey these qualities, individuals:
✅ stand tall
✅ hold their shoulders back
✅ maintain direct eye contact
✅ speak clearly in a lower vocal range
✅ and keep their head straight.

These nonverbal cues establish a strong presence and command attention.

The second set of signals, which revolves around warmth, empathy, and likability, is equally important.
✅ Displaying open-palm gestures
✅ Leaning slightly forward
✅ Giving attentive eye contact when others speak
✅ Offering a genuine smile
✅ Mirroring their posture and gestures.

These cues enhance your likability and foster positive relationships.

Finding the sweet spot between projecting confidence and demonstrating warmth can make all the difference when pitching.

#BodyLanguageMatters #EffectiveCommunication #CharismaticPresence #hr

25 Jun 2023

How software company Veriom increased their LinkedIn followers by 400%

LinkedIn post sample:
This simple formula will make your work easier 💡!

Uncertainties overshadow the development of any innovative software product.

That’s where software risk assessment comes in. But how can you make it better? This simple formula will make it easier for you.

Estimating risk exposure helps determine the severity of risks your software project faces. To do that, we need two values.

Size of potential loss in time
The probability that a corresponding risk will occur.

The following formula helps to estimate risk severity.

Risk exposure = probability of such a risk occurrence in percentage x the impact of loss in time.

Let’s say there is a 60% chance of a client insisting on a product feature that will impact product delivery.

If we estimate the impact as a delay of 5 weeks, we can measure risk exposure as 0.60×5 = 3 weeks.

Did you know this formula? Or are you using a different one?
#work #software #project #ceo #startups

14 Jun 2023

Photo art book content for award-winning Swiss photographer

Circesque is the latest book from award-winning Swiss/Italian photographer, Christian Tagliavini. Based in Switzerland, he has a unique artistic style that’s much sought after and is renowned for his environmental […]

14 Jun 2023

Coffee & More launch

Earlier this year we created an identity for a coffee shop launch in Bromley – coffee & more. Their mission is to sell the best coffee at a reasonable price (the same […]

14 Jun 2023

D&AD New Blood Judge

Judge for D&AD’s New Blood: The Portfolios with Editor X

14 Jun 2023

Dogs Trust Ireland Emergency Appeal Spring 2023 (Direct Mail)

Dear ,
Could you imagine having to look into a dog’s eyes and say, ‘I need to give you up. I can’t keep you anymore.’?

This is the heart-breaking scenario taking place in many homes all over the country today.

A shocking rehoming crisis is unfolding for dogs in Ireland, whose owners can no longer care for them.

Because of the cost of living. Because of a return to day-to-day living.

Because some underestimated the responsibility that comes with caring
for a dog.

Because… the list never ends.

And the calls from people who need to surrender their dogs just keep on coming.

14 Jun 2023

Dogs Trust Ireland Christmas 2022 Appeal (Direct Mail)

Dear
Nova was a heart-breaking sight. I could count each of her ribs.

Her bones protruded from her frail, skinny body. The exhaustion was visible in her eyes.

, I’m writing to you today about a truly urgent situation.

The rising cost of living, coupled with a rehoming crisis, means abandoned dogs like Nova need you now more than ever.

14 Jun 2023

Til The Cows Come Home (Email Appeal)

‘Til The Cows Come Home is an Australian organisation that transforms the lives of unwanted farm animals through rescuing, rehoming, and promoting a kinder world. This piece was written to […]

14 Jun 2023

SAFE New Zealand: Empty the Cages (Facebook Ads)

For hens imprisoned in colony cages, lockdown lasts forever.

14 Jun 2023

Donation Landing Page

Thailand-based Soi Dog Foundation works to improve the welfare of dogs and cats in Asia. This was an emergency appeal to help hundreds of dogs rescued from the Chinese dog […]