21 Apr 2023

Wrap for the Evening Standard magazine/Body Shop

Does your skin need that weekend feeling?

19 Apr 2023

A little snapshot of brands I’ve worked with.

Check out my portfolio to learn more about the work.

19 Apr 2023

Italian Transcreation | Tagline | App

My Italian transcreation of Vinted’s tagline “Don’t wear it? Sell it!”. More information here.

19 Apr 2023

Italian Origination | Landing Page | Beauty

One of the many landing pages I wrote for Italian beauty behemoth KIKO MILANO.

19 Apr 2023

Italian Transcreation | TVC | Employment Website

I adapted the script of this TVC from English to Italian, as well as provided cultural consultations during shooting and directed the VO recording session. Watch the Italian TVC here.

19 Apr 2023

Italian Origination | Integrated Campaign | Retail

My spring-summer 2022 campaign for McArthurGlen Designer Outlets (print ads, OOH, advertorials, social media & more). Listen to the radio commercial here.

18 Apr 2023

Imperial College Business School magazine article

Article about IB alumni Melvin Poh

18 Apr 2023

Webury Product Descriptions and Category Page Texts

H1: Aigle Terra Pro Vario Men’s Wellington Boot
H2: Men’s natural rubber welly boot

Let’s cut to the chase. These are excellent value farm wellies that are particularly good if you have wide feet or a high instep. A great pair of all-rounder boots that are straightforward, practical and very comfortable.
These men’s wellington boots are handmade in France and feature a unique leather-like grained effect on the rubber and smart protective trim around the top. The rubber is reinforced with Kevlar, making these boots resistant to friction and outside elements. The natural rubber has been vulcanised to make your wellies resistant to changing temperatures (we know all about those here in the UK!). This process also enhances the elasticity of the rubber, making them comfortable to move around in, and also ensures long-lasting waterproof protection. So you won’t need to buy a new pair of wellies each season.
They have a great grip underfoot and a shock-absorbing sole so your feet are still comfortable at the end of a long day. They are adjustable calf wellies with a side gusset and strap so you can tweak the calf fitting depending on how thick your trousers are.
100% waterproof
Natural rubber reinforced with Kevlar fibres
Made in France
Adjustable gusset
Resistant to friction
Dual-density sole – tough on the outside, comfortable underfoot
Quick drying
Toe section is reinforced for more protection and durability
Aigle sources its rubber sustainably from plantations that meet Rainforest Alliance standards
Wide calf fit
Excellent wellies for wide feet
Great for gardening, walking and farming

Aigle have been making quality rubber boots for over 169 years. It takes a full 2 years to train an Aigle bootmaker and all their boots are meticulously made by hand.

AIG22/03
H1: Aigle Carville Fur-Lined Waterproof Chelsea Boot

H2: Women’s fur-lined short ankle wellies
If the thought of “wellies” is just a little too rural for your liking, perhaps an elegant pair of ankle rain boots would suit? These fur-lined ankle wellies definitely have more of a stylish urban feel to them, but will still do the job when it comes to keeping feet dry, comfy and warm in the rain. This is Aigle quality after all.
These ankle boot wellies (or rain boots if you will) have an elasticated side panel for the classic Chelsea boot look and with the pull tab they’re a doddle to get on and off. The faux fur lining provides welcome snugness in the colder months.
Despite the fabulous look of these women’s ankle wellies, they are not a case of style over substance. The chunky grip on the sole will get you through muddy parks with confidence, and the natural rubber brings flexibility that makes them a joy to walk in.
100% waterproof
Faux fur lining for extra warmth and snugness
Majority natural rubber upper chosen for its robustness, abrasion resistance, shock absorption and flexibility
Rubber sourced sustainably from plantations that meet Rainforest Alliance standards
Durable – these boots are made to last
Handy removable insole
Soft and comfortable upper
Resistant lining
Adjustable elastic side panels make them a breeze to pop on and off
Chunky yet feminine look with a lightweight feel
Smart little number for your winter wardrobe, they work perfectly with a lot of outfits
Great for autumn strolls around the park and into town

If you’re not sold on the fur lining of these, have a look at these. [LINK TO: https://www.webury.com/products/aigle-carville-chelsea-wellington-boots#164=5739]

It takes a full 2 years to train an Aigle bootmaker and all their boots are meticulously made by hand.

H1: Le Chameau Country Wool-Lined Women’s Welly Boot

H2: Women’s wool-lined rubber boot for the winter

As soon as you feel a chill in the air at the end of summer, you can bring out these wool-lined wellies so they’re within easy reach in your boot room or porch. They’re such a versatile boot that you can wear on active days out (long walks across the South Downs) or when you pop into town in a rain shower (we love these with a skirt and tights). The warmth of the wool lining is designed for comfort between 0°C and -15°C, making these a godsend when you find yourself standing around at horse shows or on a “it’s colder than it looks” dog walk. And when you do head off on longer adventures, the anti-fatigue sole on these warm lined wellies will help keep that achy leg feeling at bay.
These Le Chameau wool-lined wellies are hand-crafted on a ladies’ last so they are shaped specifically for a lady’s leg. This means they have a more elegant fit for a sleek and stylish look. These Le Chameau women’s wellies are crafted from natural rubber that is tough but surprisingly lightweight.
100% waterproof (each pair is carefully tested)
Warm woollen “fourrée” lining
Attractive side buckle and leather effect edging
Shape designed specifically for a lady’s leg for better fit and more feminine style
Hand-crafted in natural rubber
Iconic Le Chameau green colour with contrast black sole
Dual-density cross sole to absorb shock on bumpy terrain
Good grippy soles
Comfort rating from 0°C to -15°C
100% natural wool lining for warm feet and cosy legs
Leather effect edging for a neat finish
A joy to wear – bring on winter!
Webury Ltd is an authorised Le Chameau retailer, so your Le Chameau Chasseur boots are protected by their official 2-year warranty.

12 Apr 2023

World Benchmarking Alliance Annual Report

The 2022 Annual Report for the World Benchmarking Alliance, an organisation that develops transformative benchmarks that compare companies’ performance on the Sustainable Development Goals (SDGs). View the report here.

11 Apr 2023

Foliot Watches

Foliot Watches

11 Apr 2023

Protak Scientific

Protak Scientific

11 Apr 2023

Common Ground Brewing

Common Ground Brewing are based in Brisbane, Australia. Label Copy Demographic Design had all the beer can designs completed for the full range of beers and ales but needed copy. […]