05 Feb 2020

Marketing content

Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry,  I write content that helps leaders learn about […]

05 Feb 2020

White papers

Korn Ferry wanted to share its latest findings with its network of emotional intelligence practitioners. I reviewed over twenty research papers, identified the major themes, spotted the key messages and […]

05 Feb 2020

Guides and manuals

Sova Assessment wanted to align their Technical Summary with their new brand. So I gave the content a good edit, refreshed the tone of voice, drew out key messages, fact-checked […]

29 Jan 2020

Sanderson/Richer Sounds – case study

It’s not always what you’re doing that sells product – it’s who you’re doing it for. This is certainly true of all the clients I’ve worked with in the B2B […]

29 Jan 2020

WeOwn – tone of voice guidelines

The fintech industry is changing; consumer-friendly start-ups like Starling, Monzo and Revolut have rapidly grown into major market players, and their success is partly down to having a really great […]

27 Jan 2020

Petit Pembrokes leaflet

Play that makes sense Child’s play with a difference Sensory soft play stimulates a child’s senses and naturally helps them become more self-aware, and develop a better sense of the […]

27 Jan 2020

Cortex Capital website

Cortex Capital offers a rare blend of psychology and neuroscience with business and law. ​ We help people understand how they can apply the inner workings of psychology and neuroscience […]

27 Jan 2020

London Heathside website

Club Kit You’ve joined #TeamHeathside. Wise move. As a fully paid up member of London Heathside, you’ll already have your club vest (or you’ll get your hands on it very […]

27 Jan 2020

Regular articles for GatherContent

Getting to grips with microcopy I’m a content writer who usually immerses herself in long-form, deep-dive copy and so, on discovering the term ‘microcopy’, I became instantly fascinated with the […]

24 Jan 2020

Words for the mind

Welcome to Mindwork. You know, things don’t always go the way we think they will. We might lose something, or someone, that means a lot to us. We might find […]

24 Jan 2020

Sydney Opera House Brand Identity

It’s time to look at the world from a new perspective. We exist because a few brave people dared to think differently. Who stuck to their guns to make the […]

23 Jan 2020

Clownfish Events – Blog Posts and Product Descriptors

Product Example – Reindeer Hoopla Meet Vixen, Dancer and Prancer. Normally dashing through the snow, we’ve trained these reindeers to remain perfectly still… So, the only thing that’ll take flight during […]

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