05 Feb 2020
Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about […]
05 Feb 2020
Korn Ferry wanted to share its latest findings with its network of emotional intelligence practitioners. I reviewed over twenty research papers, identified the major themes, spotted the key messages and […]
05 Feb 2020
Sova Assessment wanted to align their Technical Summary with their new brand. So I gave the content a good edit, refreshed the tone of voice, drew out key messages, fact-checked […]
29 Jan 2020
Sanderson/Richer Sounds – case study
It’s not always what you’re doing that sells product – it’s who you’re doing it for. This is certainly true of all the clients I’ve worked with in the B2B […]
29 Jan 2020
WeOwn – tone of voice guidelines
The fintech industry is changing; consumer-friendly start-ups like Starling, Monzo and Revolut have rapidly grown into major market players, and their success is partly down to having a really great […]
27 Jan 2020
Play that makes sense Child’s play with a difference Sensory soft play stimulates a child’s senses and naturally helps them become more self-aware, and develop a better sense of the […]
27 Jan 2020
Cortex Capital offers a rare blend of psychology and neuroscience with business and law. We help people understand how they can apply the inner workings of psychology and neuroscience […]
27 Jan 2020
Club Kit You’ve joined #TeamHeathside. Wise move. As a fully paid up member of London Heathside, you’ll already have your club vest (or you’ll get your hands on it very […]
27 Jan 2020
Regular articles for GatherContent
Getting to grips with microcopy I’m a content writer who usually immerses herself in long-form, deep-dive copy and so, on discovering the term ‘microcopy’, I became instantly fascinated with the […]
24 Jan 2020
Welcome to Mindwork. You know, things don’t always go the way we think they will. We might lose something, or someone, that means a lot to us. We might find […]
24 Jan 2020
Sydney Opera House Brand Identity
It’s time to look at the world from a new perspective. We exist because a few brave people dared to think differently. Who stuck to their guns to make the […]
23 Jan 2020
Clownfish Events – Blog Posts and Product Descriptors
Product Example – Reindeer Hoopla Meet Vixen, Dancer and Prancer. Normally dashing through the snow, we’ve trained these reindeers to remain perfectly still… So, the only thing that’ll take flight during […]
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