A global B2B insurer is seeking a Marketing Copywriter to lead the creation of content across a number of channels. Responsibilities: Work internally to help develop go-to-market strategy to develop messaging for the new 2025 brand line.
Develop engaging copy for a variety of marketing materials, including web content, blog posts, email newsletters, social media posts, and print collateral. Help develop the marketing strategy with senior managers Work with marketing to develop clear, persuasive, and engaging copy for a variety of marketing materials.
Support the Bid Management team with the drafting relevant sections of RFP response documents. Collaborate with the marketing team to create campaigns that align with brand voice and marketing goals.
Optimise SEO to enhance online visibility and drive traffic to website. Monitor and analyse content performance metrics to refine messaging and improve engagement.
Manage 1 member of staff. Requirements: B2B insurance experience is desirable however B2B financial services experience will be considered.
Strong copywriting skills to effectively communicate brand message. B2B Digital Marketing (Digital Media Advertising, SEO, Google Analytics).
Understanding of search industry best-practices with the ability to effectively benchmark keyword portfolios. Knowledge of digital marketing platforms, tools, and technologies (Google Analytics GA4, Google & BING Ads, Meta Business Suite & Facebook Ads Manager, Microsoft Dynamics, Power Bi) UK experience is essential
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