Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy DIVERSE EXPERIENCE I’ve been a business writer for almost three decades — as a trade journalist, agency head of content, and senior copywriter (most recently with Radix Communications). I specialise in high-value, interview-based assets for technology brands, but I also create copy in every format across all B2B sectors. BIG TECH BRANDS I've written for SAP, Microsoft, Endava, Unit4, Snowflake, SUSE, Oracle, AWS, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV. VALUE-ADDED SERVICES • SME interviews — sourcing fresh input for high-value content like case studies, thought leadership articles, and long-form assets • Planning and ideation — working on a consultative basis to help plan content and clarify briefs; suggesting new ideas, titles, synopses, and outlines • Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages • Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets STRONG MARKETING OUTCOMES I focus on doing one thing well: seamlessly delivering exceptional copy. And I can help you: • Raise copy quality • Make budgets go further • Increase stakeholder satisfaction • Accelerate content production • Reduce everyone’s workload HOW CAN I HELP? I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious businesses that fix industries and improve people's lives. Get in touch to learn how I can help you solve your content creation problems, delight stakeholders, and elevate your reputation. Thanks for reading. I look forward to meeting you 😎. (Portfolio in progress below...) Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team." Thanks Matt (and the rest of the team), it's been a pleasure.

It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Are you looking for a writer to help you navigate the nuances of sustainability communications? My experience in the field spans more than 15 years and spans three core pillars: • Helping businesses demonstrate honest and measurable impacts through ESG reporting and sustainability-driven communications. • Driving greater corporate transparency by helping sustainability standard setters, certification programmes, and global benchmarks communicate their insights and guidance. • Helping non-profit organisations educate and elicit positive change where it’s needed most in nature and in society. I combine my passion for writing with my unwavering belief that while it takes a collaborative effort from all to drive change, businesses have the real power and influence to spark the societal and environmental transformations needed for a more equitable world. I work with a broad range of commercial organisations and non-profits in the field of sustainable development: NGOs driving tangible change on the ground, non-profits pushing for greater corporate accountability and transparency, and businesses that are serious about managing their environmental and social impacts. Having worked with the global sustainability standard setter, GRI, I understand the impact of transparent, consistent, and comparable reporting in driving change. I’ve written numerous sustainability and ESG reports for organisations spanning sectors including food and beverage, manufacturing, renewable energy and housing development, technology, and financial services. On the non-profit side of things, I’ve worked with The World Benchmarking Alliance, Cradle to Cradle Products Innovation Institute, the Value Chain Initiative and SustainCERT, Fair Wear Foundation, and Access to Medicine Foundation. Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, or quick-read blog content across the spectrum of environmental and social topics, I'm here to help!

👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me. Let’s talk about you. You're in the right place if you need help with:Website landing pages that engage, inform, inspire and convert. High quality SEO articles or landing pages. Brand articles that set you out as a thought-leader in your field. On-brand UX copy that guides users seamlessly through your app or website. Targeted digital PR campaigns that achieve coverage and drive results. On-brand CRM copy that enhances customer experience and speaks to your company culture. A brand-new tone of voice that encapsulates your company values and personality. There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 – india.johnson12@gmail.com. Who do I work with? Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries. Why work with me? You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas. You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines. I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there. 😀 What my clients say about working with me “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison

Art + Science = Copywriting | Freelance Middleweight | Compelling | Clear | Captivating | Creative | Converts | **Current rate £40 per hour** I’m Tracy, a Gen X, Dorset-based Geordie. If you want your copy to tick all the right boxes, then I’d love to help. I’ve crafted content for big brands, SEO agencies, charities, small start-ups, professional bloggers, and more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice (TOV) to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, parenting, travel, and much more. Once I'd created multiple 200-word product descriptions for continence pads, I found that nothing really fazed me... I have over five years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and travel also see me waxing lyrical about my own interests, whenever I can. What else? A few facts about me, perhaps. I’m a mum-of-one, I’ve been around the world twice, and I have a lifelong obsession with the band INXS and their Australian homeland. I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interesting… How about you? If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. If you find content writing a real chore, I can save you so much time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - you’ll find my current hourly rate right there on the homepage. *****Fill your boots, while I fill my books, with a special rate of £40 per hour!***** Thanks for reading. Now, why not let me write for you? Tracy

"Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. [She delivers] excellent content." Renewable energy & property company, Banks Group For many years I was a BBC senior journalist in online and radio, and long before that I worked in professional services in executive pay. My experience as a freelance writer has included writing reports and other content for organisations of all sizes. How does this help you? It means I can quickly get to grips with bags of information and understand what you want from your writing. However big your organisation, I’ll cut to the heart of what you need to say, make every word count, and capture your audience. I can help you with: annual reports, sustainability reports, investor communications, thought leadership, articles, blogs, newsletters, emails, press releases, web copy, proofreading and copy editing. Client testimonials: Alexandra Dunley, head of marketing and communications at construction company Bouygues UK: "Kate is organised, responsive and ensures she fully understands your brief. She understood our tone of voice and produced some brilliant copy. The team were incredibly pleased with Kate’s work, meaning the project was quick and easy. We will definitely be working with Kate again. "Kate managed to interpret huge amounts of technical information and turn it into digestible text that was enjoyable to read and still showcased the magnitude of the project." Robin Winstanley, Sustainability and External Affairs Manager, Banks Group, regarding a report on the community benefits of Banks’ windfarm developments: "Kate is great to work with – a really excellent listener who quickly understands the key issues which are important to the brief. Importantly she is able to build trust and confidence with the key stakeholders involved which results in good relationships and the delivery of excellent content. "Kate met the goals with speed and to a high standard and was able to add an extra dimension to the content with her experience in relating complex - and often fairly dry - business jargon in a simple and relatable way. "In particular, I feel that Kate did a great job managing the relationships with the key contributors to the report. This is especially important to consider for our projects because the key outcomes for the business within this brief was to influence these relationships in a positive way."

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Blogs * Website copy * Product descriptions * Press releases * Testimonials * Articles * Case studies * Social media posts * Tone of Voice Guidelines I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.

Product Description Writer and Brand Voice Buff for Outdoor Brands I help outdoorsy and creative businesses engage, enthuse and connect with their customers to get more wonderful people investing in their brand. I capture your brand's unique personality and let it ooze out through the words in your copy. My copywriting process follows my unique Trigpoint Framework so that the copy you put out to the world connects the dots between you, your product or service and your customers. Since I began working as a translator in 2013, I've written in different voices including a pasta producer, a photographer, an olive oil producer, a flour miller, a mountaineer, a welly retailer, a wedding planner, other translators, designers, a philosopher and a walking guide. I'm also a translator, subtitler, co-owner of a bakery business, mamma, climber, pasta maker and calligrapher. Drop me a message to say 'hi', tell me a bit about you.

Ready to say goodbye to tongue tie? Hey, I'm Bex, your friendly neighbourhood copywriter. I love working with values driven businesses to create personality packed copy that shows how brilliant they are and stands out in a sea of AI-generated content. I've worked with coffee houses, travel companies, charities, software companies and I'd love to work with you too. I'm also a marketing translator so I know how to adapt your content to different markets, go international and prepare your copy for translation. Tired of staring at a blank page, can’t find the words or missing a bit of va va voom? Get your hands on copy and content that get eyes on your copy, clicks on your website and appointments in your calendar.

Clear. Creative. Carbon literate. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in (native) English and/or German. Current clients include an ethical home decor company, a business producing cotton-free hair towels, and some SEO content and translation agencies. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with sustainable and other ethical businesses. With the introduction of the UK Green Claims Code, it's crucial to avoid greenwashing in your marketing copy. As someone who's passionate about ethical marketing strategies and carbon literacy, I can help businesses reduce this risk. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL), as well as a qualified copywriter and SEO content writer (College of Media and Publishing/ Surfer SEO expert). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say ⭐ "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, i-SEO.works "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

Freelance copywriter, specialising in education, training and personal development.Crafting compelling content and copy that appeals to learners of all ages and abilities. Get the clicks and keep your clients and customers. Hello! You’re in the right place if you’re looking for a content and copywriter specialising in education, training, or personal development … If you want engaging content and copy to inform, inspire, and help people better their lives … If you want to attract and build long-lasting relationships with your ideal clients and customers. WHY AM I QUALIFIED TO HELP YOU? In over six years as a teacher and private online tutor, I’ve nurtured a deep love of learning in children and adults of all ages and abilities. I understand the type of help and resources learners are looking for. I can explain why particular tools, programmes, and courses will give them the knowledge, skills, and confidence they need to succeed. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copy and content marketing writer, who understands your industry, products, and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com