Welcome to the cove. I’m Louise, the brand messaging expert and copywriter for people seeking calm in their business. If you offer powerful transformations, you’re in the right place. I serve health and wellbeing businesses, course creators, coaches, creative service providers, and nature or outdoors-inspired brands. I surface your story to give you the confidence to grow your business and thrive. 🌟 Trusted by clients “I felt a sense of reassurance in working with Louise. I would highly recommend her copywriting and pitching services.” Julia, Founder of On the Up Consulting. “Loved how well Louise weaved in my approach, and really thought about the audience and also my overall business goals. The copy feels thoughtful, valuable and human and reminded me how we can never replace this type of deep craft with Chat GTP!” Charlotte, Founder of Creative Wilderness "Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year.” Mary, CEO of Stockport Advocacy ✍️ How I help you Website copy You want website copy that distils your unique brand, helping you attract right-fit clients with ease. Sales pages You’re looking for a compelling sales page that guides your audience through the decision-making process so they feel inspired to make a purchase. Pitch writing You want bespoke pitches that position you as an expert, helping you appear in dream publications and reach a wider audience.  Email copy You’re looking for email sequences and funnels to nurture your audience, taking them from passively aware to excited to purchase. White papers & thought leadership You want compelling white papers that showcase your expertise and insight and spark conversations with your target audience. Ready to surface calm and clarity in your business? Get in touch to book a discovery call. Email: louise@thecovecopy.co.uk Website: www.thecovecopy.co.uk Copywriter | Website copywriter | Landing Page Copywriter | Email Copywriter | Content Writer

Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

"Why can't we just put it all in ChatGPT and see what comes out? Actual words from a senior client on a Zoom call with the hired copywriter (me) in the room, waiting for my brief. They weren't joking, either. The colleague who'd hired me explained patiently that sure, if they wanted a bland, generic report without any discernible tone of voice or sense of authority, by all means let's do that. But if what they really wanted was a punchy, attention-grabbing piece of collateral that would engage their clients, attract new ones, be persuasive and add genuine value to their digital resources, investing in the services of an experienced professional copywriter was probably the better option. Situation clarified, sanity prevailed. At least my version of it. But it's the kind of exchange I find myself increasingly involved in. Don't get me wrong. AI tools are great. Even copywriters use them to help things along! But if you want your content to sound authentic, to truly showcase the voice of your business, to pitch your messages in a way that speaks directly and compellingly to your target audience, you're still going to need a human being who can hit the sweet spot with your brief and write it. And that's where I can step in - a senior copywriter specialising in corporate digital content, blogs, long-form articles, reports, white papers and case studies. I'm also an experienced copy-editor as well as a trainer in written comms skills, working with training companies and providing tailored private courses for corporate clients. I've been in the words business since starting out as a print journalist when the world was young. My digital transformation journey has been one heck of a voyage. Here's what a couple of people have said along the way: "Piers’ ability to capture the essence of topic, replicate a tone and introduce original thinking along the way is second to none. Piers is my go–to consultant on all things copy. He is a master craftsman and a delight to work with." Imogen Osborne, The Pulse Business "It’s been brilliant working with Piers. His work on our collateral and marketing copy has made a significant difference to our business. People have commented on the improved tone, style and clarity and we’re already seeing better engagement with our content and deeper understanding of our proposition." Joe Parker, Brand Director, This is Motif Please get in touch if you're looking for someone to put the human back into your content.

I’ve been a business writer for three decades — as a trade journalist, head of content, and senior copywriter (recently with Radix Communications). My specialism is high-value, interview-based assets for technology brands, but I also create copy in every format across all B2B sectors from other input sources. BIG TECH BRANDS SAP, Microsoft, Endava, Unit4, Snowflake, SUSE, Oracle, AWS, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV. VALUE-ADDED SERVICES • SME interviews — sourcing fresh input for high-value content like case studies, thought leadership articles, and long-form assets • Planning and ideation — working on a consultative basis to help plan content and clarify briefs; suggesting new ideas, titles, synopses, and outlines • Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages • Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets STRONG MARKETING OUTCOMES I focus on doing one thing well: seamlessly delivering exceptional copy; I help tech marketers and agency account managers add value by: • Raising reputations • Making budgets go further • Increasing stakeholder satisfaction • Accelerating content production • Reducing everyone’s workload HOW CAN I HELP? I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious and purpose-driven businesses that fix industries and improve people's lives. Get in touch to learn how I can help you solve your content creation problems. Thanks for reading. I look forward to meeting you 😎. (Portfolio in progress below...) Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team." Thanks Matt (and the rest of the team), it's been a pleasure.

Hello! I’m Sam, a results-driven freelance copywriter and content strategist. I have 14 years of experience and a solid marketing background, meaning I understand the importance of making those words work. If you’re casting your net at the top of the funnel, building your brand awareness, and want more potential customers to find you, I can help with SEO copywriting and a content strategy that creates and builds momentum. For those warm prospects in the middle of the funnel, I can produce eye-catching social media captions, or an email marketing campaign that will be opened and engaged with. Looking to turn visitors into customers at the bottom of the funnel? I’ll create landing page copy that converts. Get in touch, and let’s have a chat about what I can do for your business.

Congratulations. You’ve decided to read my profile! In copywriting circles, getting the right sort of attention is half the battle. The other half is what I’m much better at; writing the right sort of words. Words that help people understand ideas, businesses and products (and take the right kind of action). Clients large and small Over the years, I’ve written car ads for Porsche, social posts for Bombay Sapphire and entire websites for the RAF. Big brands are often great fun to write for. What I really love is working with small businesses; seeing the smiles cross my clients’ faces as I bring their dream project to life with a few well chosen words. Tone of voice projects are my favourite, and I’ve recently enjoyed collaborating closely with clients such as biomass energy firm Innasol and pest control startup Spotta to get their brand language perfectly tuned for their audience. My skills I can turn my hand to: Websites Long and short form copy ads Brand Tone of Voice Documents Emails Leaflets and brochures Banner headlines Social Posts App and interface copy TV scripts Content scripts Brand and company names Packaging copy Point of sale copy Dating profile copy (that’s a joke, but I’m happy to try…) I’m also one half of a copywriting duo, as my wife Laura is a very talented (and outspoken) wordsmith too. Our copywriting agency folio is online at www.tmcmcopy.co.uk Recent satisfied customers ‘We picked TMCM out of 5 other agencies and were not disappointed. They understood very quickly our challenges and answered very creatively. The result is beyond our expectations. Thanks again!’ Julien Lescure, Founder of Chrome Carbon ‘TMCM are super quick, when they can be and job allows, and I have found the costs very reasonable for the excellent high level service they deliver. I am always satisfied!’ Phil Sills, Photographer and Director - Phil Sills Photography Contact Details Ready to get the right words right? Drop me an email or call me at: dylan@tmcmcopy.co.uk 07879452950 Easter Egg Want to know how I became a successful copymonkey? Course you do. Fellow copywriter Nigel Graber was kind enough to interview me recently: https://mightier-than.com/copywriter-stories-number-15-dylan-glover/

Hi, I’m Rachel. Your copy needs to work for you. So you need someone trained in writing – copywriting – and SEO (search engine optimisation). Someone who can take your ideas and turn them into creative, compelling content to have the impact you want. I take away all the stress, effort, and uncertainty and do the writing for you. Or I can teach you how to do it for yourself – properly. Grow your brand, get seen online, and give people a reason to trust you. Whether you want to attract more customers or increase brand loyalty, I can help you develop your strategy to raise your profile, prove your expertise in your market, and convey your message. I have a broad knowledge of companies, businesses and markets. I'm used to working in high pressure environments and to budgets and deadlines. You can read my own blogs on my website rachelbraywriting.com and on lovinghomemade.com (a baking blog I have been writing since 2012). Please just ask if you would like to see any other examples of my work. Recent client projects have included website copy for a kitchen design company and a therapist, blogs on photography and food, and brochure copy for some trades. My clients cover a wide range of industries and sectors - if I can research it, I can write about it. Every month is different. I particularly love working on articles I can research and develop into structured, informative pieces. Please just get in touch for more information. Let's chat! * Blogs * SEO-friendly website copy * Case studies * Brochures * Features * Articles * Newsletters

You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Between £275 and £375 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact

👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me. Let’s talk about you. You're in the right place if you need help with:Website landing pages that engage, inform, inspire and convert. High quality SEO articles or landing pages. Brand articles that set you out as a thought-leader in your field. On-brand UX copy that guides users seamlessly through your app or website. Targeted digital PR campaigns that achieve coverage and drive results. On-brand CRM copy that enhances customer experience and speaks to your company culture. A brand-new tone of voice that encapsulates your company values and personality. There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 – india.johnson12@gmail.com. Who do I work with? Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries. Why work with me? You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas. You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines. I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there. 😀 What my clients say about working with me “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison

Hugely experienced copywriter (I know, that's what they all say!) with in-depth knowledge of Search Engine Optimisation (SEO), social media and sales copywriting. I have a prove record in genrating more web traffic for organisations of all sizes and turning that traffic into paying customers. Recently one client saw their new high ticket sales increase from two a month to five in two weeks after I'd written the copy for their new website. I have a Diploma in Digital Marketing from CIM | The Chartered Institute of Marketing and a Diploma in copywriting (with distinction) from the Blackford Centre which is regarded as the World's Number 1 copywriting course. But before I got into this marketing malarkey I spent many years as a journalist for the consumer organisation Which? and the doyen of new reporting the Financial Times. So what's not to like?! Get in touch to find out how I can help your business dominate the market in 2020 and beyond.

I create concepts, copy and content for the brands you know and love. Whether I'm working from my home studio or collaborating in-house, I aim to add value at every stage of the creative process - from initial idea to the final full stop. Agencies: Chalk + Ward | Epoch | McCann | Sunhouse Brands: Aussie | Coca-Cola | Disney | KitKat | Pink Lady | Quality Street | Revlon | Samsung | Thule Companies: apetito | Diageo | Dufry | Ericsson | Estée Lauder | Nestlé | Sainsbury’s | Shell | TSB | WHSmith