Here’s my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base. It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner. Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy. See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like. If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal. The strange part is, I’m a physics graduate. Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude? As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English. More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Let’s yack!

• Tone of voice, narrative, messaging, guidelines, naming, copy… • For design agencies and direct clients who give a damn about their brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

** Your message can be your superpower ** If you can distil why your work is different into a few words, lead generation and marketing get so much easier. And when you’re running a creative business, almost nothing is easy. The only problem is that while you can do it for others, it’s impossible to explain what makes your work unique. Even great writers struggle with this. That’s why, through working with over 420 brands, I've honed a process to develop messaging you'll love and that generates leads. The first step is to unpack everything in a 2.5-hour workshop, during which we'll examine every aspect of your current business. The aim is to surface new ideas and help you see things in a new light. You'll get a strategy with recommendations you can implement yourself and options for moving forward with me. The workshop and strategy fee is only £500 ex VAT and can be applied to any project. I have tonnes of testimonials and have worked with brands of all sizes, from freelancers to Facebook. I'm a mum of 2 teenagers, a grey tabby and a chocolate labrador, and I love working with smart people to take their work to another level. To see if it’s a fit, book a quick call to chat about it: https://calendly.com/inkspiller/15min Here's how this process has helped other creatives crack their messaging: “I knew I needed a fresh perspective as I was going round in circles trying to nail it on my own. I have so much more clarity now and am excited rather than daunted” - Helen Bridal, The Linery "Anna understood exactly who we are and solidified it in beautiful copy. Now our whole team explain what we do in the same way. Even potential clients repeat our messaging back to us in emails" - Daniel Wigham, StudioXAG "After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste everywhere.” - Sarah Walters, Director, Things Made Public P.S. Here’s my site if you want to see any work or more reviews: www.inkspiller.co.uk

Qualified SEO experienced copywriter specialising in aviation and medical content. Established freelance writer, commercial pilot, instructor. Hi, I’m Ben. Need an authoritative and professional writer for your content and sales copy? I write long and short form articles and blogs that give your content authority and trustworthiness. My specialist areas are aviation and medical content: I’m a freelance commercial pilot of 25 years and 4000 flight hours. I’m also an established medical content writer. I use deep dive research to produce highly accurate content that easily explains and promotes complex technical terms for your audience, in your voice, in any sphere. I’ve been writing commercial content since 2015. I’m easy to work with, have never missed a deadline, and bring aviation-grade professionalism to my writing. My aviation roles include business jet captain, air ambulance pilot, and flight instructor. I’ve also got a copywriting diploma plus a first-class honours BSc degree, and I’m not afraid to use them. Some of my other popular copywriting services across other sectors include: • Direct response email marketing • SEO content writing • White papers and eBooks • Website content • Press releases • Product descriptions Call or email me to find out how I can help you.

It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff - Greenbird IT

I’m 66 with a 40-year career in communications, providing support to big names in areas as diverse as expedition cruises, packaging, medicine and motorcycling. So I have deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html

Do you want a copywriter who goes the extra mile? Someone who only files when your copy has been explored from every angle (UX, SEO, readability, CTAs, flow, etc.)? How about a copywriter who is casually pretending to be chuckling at something in his photo? Can you easily be tempted out of hiring any of the other writers on this site by the promise of a 'free consultation' (i.e. quick phone chat)? Here's what I can do for you: 1/ Websites. If your website isn't cutting it, I'll dissect it, reimagine it, plan out a better way of coming at things and then deliver sparkling copy built with user experience, conversion and SEO in mind. This is what I do most days (please see my website for testimonials). 2/ Interviews. When you need a seasoned scribbler to speak to someone important (case studies, CEO interviews, customer stories etc.), I lean on 20+ years of experience and literally thousands of successfully completed jobs to get you what you need. I regularly put heart and soul into other kinds of work, too, such as: * Marketing emails * Survey results/analysis * Corporate copy * International copywriting * White papers * Brochures and more. Over the years I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for dozens of websites – large and small. * Generated social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging and LinkedIn profiles. * Done a whole load of other stuff that I can't remember right now. If you need a go-getting, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line :) --- "At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers, Jan 2024 "It's rare to find someone who truly wants to help your business grow, but Mike is that exception. Full of great ideas, he has helped with amazing email and website copy." Amy Brann, founder, Synaptic Potential, July 2024 "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales – Jan 2024 www.bymikepeake.com .