It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda weird) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

"All you need is love..." Hi, I'm Nath. I help your audience to love you. I do this by putting the right words in the right place. I'm also a musician. As a copywriter, I make your offer attractive. As an SEO, I make it visible. As a content writer, I make you relevant. All of my work is about fluency. This can be emotional, verbal or technical but it’s always about making things easy for the customer. Maybe you can check Linkedin for the formal stuff. Feel free to say hello anytime, for any reason. Let's make the world kinder, greener and more confident.

The freelance copywriter who writes the words that work wonders. I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders – the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: https://jdn.media Email: jamie@jdn.media

Clear. Creative. Carbon literate. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in (native) English and/or German. Current clients include an ethical home decor company, a business producing cotton-free hair towels, and some SEO content and translation agencies. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with sustainable and other ethical businesses. With the introduction of the UK Green Claims Code, it's crucial to avoid greenwashing in your marketing copy. As someone who's passionate about ethical marketing strategies and carbon literacy, I can help businesses reduce this risk. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL), as well as a qualified copywriter and SEO content writer (College of Media and Publishing/ Surfer SEO expert). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say ⭐ "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, i-SEO.works "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

I'm a copywriter and copywriting trainer based in Leicester. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. My copywriting training courses help individuals and businesses write better copy. The focus is on straightforward, practical techniques that get great results – fast.

Since 2014, I've been writing donor-centric fundraising copy for non-profits, both in-house and agency-side, direct mail and digital. My clients include charities in a variety of sectors, including animal welfare, mental health services, heart disease and stroke prevention, children’s palliative care, and homelessness prevention. If you're from a non-profit organisation, I know your team does wonderful work and has some great stories to tell - stories about all the good stuff your donors can make possible. If you would like to tell those stories in a way that raises more money, let me help you. And if you're a marketing or fundraising agency who needs a freelance copywriter, please get in touch; I'd love to write for you. You'll see a small selection of my work in the portfolio on this site. To protect the confidentiality of beneficiaries, not all of my work is publicly available. If you would like to see some of the work I’ve done for charities working in homelessness prevention, children’s palliative care, and heart disease and stroke prevention, please get in touch.

I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts. “Frederik ten Sythoff - Greenbird IT

I set up Town Mouse Country Mouse (TMCM) in 2010 with one goal in mind – use my copywriting expertise to create the very best work, wherever that may be. Working remotely from the TMCM office in Dorset, I provide a voice to both international brands and local independent businesses. I’m happiest with pens and post-its, keyboards and coffee mugs, writing clear and simple words that really make a difference to all my clients’ businesses. This win-win way of writing is really paying off. My clients appreciate my smart ideas, and carefully crafted writing. And I’ve never enjoyed working more. So whether you’re producing a new brochure, updating your website, require a tone of voice or need help with blog posts and tweets, I can help on one-off projects or provide a monthly input. Intrigued? Take a look at my website – www.tmcmcopy.co.uk

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

Need to refine your brand's comms? I provide elevated copywriting, PR & content for life's little luxuries. Whether it's refining your brand voice and messaging, creating ad campaigns or email marketing and social media, I can help your brand tell better stories that connect with and engage your ideal clients or customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.