UK Copywriters Directory

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    Are you looking for a writer to help you navigate the nuances of sustainability communications? My experience in the field spans more than 15 years and spans three core pillars: • Helping businesses demonstrate honest and measurable impacts through ESG reporting and sustainability-driven communications. • Driving greater corporate transparency by helping sustainability standard setters, certification programmes, and global benchmarks communicate their insights and guidance. • Helping non-profit organisations educate and elicit positive change where it’s needed most in nature and in society. I combine my passion for writing with my unwavering belief that while it takes a collaborative effort from all to drive change, businesses have the real power and influence to spark the societal and environmental transformations needed for a more equitable world. I work with a broad range of commercial organisations and non-profits in the field of sustainable development: NGOs driving tangible change on the ground, non-profits pushing for greater corporate accountability and transparency, and businesses that are serious about managing their environmental and social impacts. Having worked with the global sustainability standard setter, GRI, I understand the impact of transparent, consistent, and comparable reporting in driving change. I’ve written numerous sustainability and ESG reports for organisations spanning sectors including food and beverage, manufacturing, renewable energy and housing development, technology, and financial services. On the non-profit side of things, I’ve worked with The World Benchmarking Alliance, Cradle to Cradle Products Innovation Institute, the Value Chain Initiative and SustainCERT, Fair Wear Foundation, and Access to Medicine Foundation. Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, or quick-read blog content across the spectrum of environmental and social topics, I'm here to help!

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    What I do: Brand tone of voice, narrative, messaging, brand voice guidelines, naming, website copy, campaign concepts… Who I do it for: Design agencies, PR companies, production companies and anyone who gives a damn about brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

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    Copywriter, author, thought leadership writer, disruptive consultant and journalist with over 25 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I am currently mostly working remotely. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I am also director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

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    I’m a tea-drinking copywriter from Hertfordshire, and winner (mostly) of the daily battle against some pretty independently-minded hair. I specialise in verbal identity (brand voice and messaging) and conversational copy for brands that want to be noticed – throwing in plenty of creativity and strategic thinking along the way. As well as the unpredictable hair, I also have over fifteen years of professional writing experience across the commercial, public and charity sectors. I’ve worked as a freelance copywriter since 2017, and I utterly love my job. I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.

  • PRO
    No content team but want blogs, emails and resources that people actually want to read? Need copy for your website that converts? I can help. A former b2b journalist, with experience in healthcare, tech & business, I have 10+ years experience in turning complex (often dry) topics into compelling content that makes people read, click, like & subscribe. I've written for B2B and B2C brands, including Dulux, Dulux Trade, Fray Bentos, East Lancashire Railway and INTU boiling water taps. I currently work in-house for SaaS firm AutoRek, which provides automated reconciliation software to financial services organisation. I offer: Content strategy Website copywriting Email marketing Blog writing Case studies Press releases & feature articles

  • PRO
    Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

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    I'm passionate about delivering distinctive brand copy and strategy for service-based companies with heart. As an accredited copywriter and content creator brand storytelling is core to my approach. Through storytelling, we can elevate and humanise your brand comms to engage your target audience. I am not just a weaver of words - I bring 20+ years strategic smarts too. As an Alumna of Marketing Weeks Mini MBA in Brand Management, I empower you to crystallise your brand people, purpose, personality, promise, positioning and plan. My cross-sector track-record is a core strength. As a Fellow of the Royal Society of Arts, Manufactures and Commerce I bring key experience and networks across creative, education, VCSE and commercial fields. Being a one-woman show allows me to be personalised and responsive in the way I serve you. I bring a consultative style, a listening ear and a creative approach. I'm both hands-on and strategic, working with you to deliver the best possible outcome for your brand. Whether working with you remotely or in-person, I integrate in a positive, solution-oriented way. I’m there to enable, empower and equip you to tell your story and shine. I am currently looking for freelance copywriting, brand strategy and storytelling opportunities that connect me with visionary individuals and organisations. Due to my background, I have a special interest in talking to clients from within the social, arts and culture, educational, eco and / or wellbeing spheres. As a midlife, female founder I am also passionate about enabling individuals within my peer group to shine.

  • PRO
    Welcome to the cove. I’m Louise, the brand messaging expert and copywriter for people seeking calm in their business. If you offer powerful transformations, you’re in the right place. I serve health and wellbeing businesses, course creators, coaches, creative service providers, and nature or outdoors-inspired brands. I surface your story to give you the confidence to grow your business and thrive. 🌟 Trusted by clients “I felt a sense of reassurance in working with Louise. I would highly recommend her copywriting and pitching services.” Julia, Founder of On the Up Consulting. “Loved how well Louise weaved in my approach, and really thought about the audience and also my overall business goals. The copy feels thoughtful, valuable and human and reminded me how we can never replace this type of deep craft with Chat GTP!” Charlotte, Founder of Creative Wilderness "Louise is approachable, gives a safe place to ask ‘daft questions,’ and brings clarity to confusion. It is one, if not the, best investment we made this year.” Mary, CEO of Stockport Advocacy ✍️ How I help you Website copy You want website copy that distils your unique brand, helping you attract right-fit clients with ease. Sales pages You’re looking for a compelling sales page that guides your audience through the decision-making process so they feel inspired to make a purchase. Pitch writing You want bespoke pitches that position you as an expert, helping you appear in dream publications and reach a wider audience.  Email copy You’re looking for email sequences and funnels to nurture your audience, taking them from passively aware to excited to purchase. White papers & thought leadership You want compelling white papers that showcase your expertise and insight and spark conversations with your target audience. Ready to surface calm and clarity in your business? Get in touch to book a discovery call. Email: louise@thecovecopy.co.uk Website: www.thecovecopy.co.uk Copywriter | Website copywriter | Landing Page Copywriter | Email Copywriter | Content Writer

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    Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

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    With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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