With over 30 years of expertise in creating engaging user experiences, I have delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.

I am a Senior Content Designer & Strategist with 30+ years' expertise in digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.

• User-centric strategy: Crafting content that resonates, driving conversions and engagement.
• Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.
• Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.
• Conversion focus: Designing compelling content for tangible actions and results.
• Multi-platform proficiency: Tailoring content for diverse channels.

• Turning complex processes into intuitive, user-friendly journeys.
• Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.
• Led impactful B2B and B2C projects.
• Skilled in UX, SEO, service design, graphic design and more.

• Engaging ad copy: Compelling ads and advertorials driving clicks and conversions.
• Email campaigns: Nurturing leads, driving sales.
• Content audit: Boosting visibility and user experience.
• Persuasive website copy: Enhancing engagement and conversion.
• Captivating product descriptions: Highlighting features and benefits.
• Conversion-optimised landing pages: Encouraging action.
• Impactful social media content and strategy: Amplifying brand presence.
• Informative blog posts: Establishing authority, attracting traffic.
• Compelling case studies: Demonstrating product/service effectiveness.
• In-depth whitepapers: Showcasing industry expertise, generating leads.
• Attention-grabbing press releases: Announcing news, events.
• Effective video scripts: Conveying messages convincingly.
• Concise brochure copy: Showcasing offerings persuasively.
• Persuasive direct mail content: Driving offline engagement.
• Comprehensive eBooks and guides: Educating and engaging.
• Targeted PPC ad copy: Relevant and effective ad campaigns.
• Sales collateral: Supporting sales with impactful materials.
• Strategic content planning: Aligning content with brand goals.
• SEO-optimised content: Enhancing search engine visibility.
• Consistent brand messaging: Resonating with the audience.
• TOV and style guides: Creating effective brand communication.
• Training and coaching: Upskilling your in-house team.

Based in London and Narbonne in France, I'm ready to collaborate on your project.

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