If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world.
That writer is not me.
I’m the next one down.
Jo Watson - copywriter, trainer & community overlord hired by people with great taste in copywriters.
I'm also a columnist for Freelancer Magazine, and thanks to the good people at Fisher King, I'm a published author. 'TOT ANALYSIS: Why Running Your Business is Child's Play' is online and on shelves in all good bookshops under Business/ Parenting/ Humour. Yes, really - I'm funny.
I'm coming for you, other Jo Watson.
I create copy, content & comms for people who want personality in their project, but the offer that my clients love the most is my Sorted in 60®. The logo is everywhere, and I bang on about it in my posts. Stop checking out my ®s and visit agoodwriteup.com for reviews.
Sorted in 60® sessions are tailored to the needs of the ambitious business owner or the hard-working CMO/HoM. They're creative, collaborative & truly transformational, and whatever you want from your copy, content, messaging, branding, or comms, that’s exactly what we’ll work on together in our recorded Zoom-based hour. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. £325. Boom.
You're human, so at this point, you're clearly dying to work with the fabulous writer of this piece. But this is a profesh forum, so I know what you're thinking:
"Jo, what's your WHY in business?"
🟣 Family?
⚫️ Abundance?
⚪️ Making a positive contribution?
No. I'm arrogant about my writing and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me.
Want some advice for free? When googling copywriters, always look for the kicker. Here's mine:
I have a Zoom-bombing cat called Barry. I can't guarantee which end you'll get slapped with on a call. I’ve got a dark sense of humour and make inappropriate jokes. It's just one reason I left a "stable career" in teaching. Despite the snazzy CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won't you.
I make tea with the milk in first. Bring the hate.
If you're still here but you're not smiling/ nodding/ inhaling a breath of fresh air, don't bother DM-ing me, Sugar Tits. I'm not your girl.
And yes, I CAN write you a bio as beautiful as this one (£575). Or, I can flog you a resource to help you DIY. Boost Your Bio (£45).
Any questions? Musings? Gut-wrenching concerns?
Anyone?
Contact details
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- Content design
- Content marketing
- Content strategy
- Copy-editing
- Conversion copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
- UX copywriting
Skills
- B2B
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- Business, finance and law
- Charities
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- Education
- Family and childcare
- Healthcare and pharmaceuticals
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- Public sector
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Specialisms
Qualifications & Awards
Author of 'TOT ANALYSIS: Why Running Your Business is Child's Play'Frequent contributor to ProCopywriters Blog
Columnist at Freelancer Magazine
Former Speaker @ CopyCon 2019 and 2020
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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