"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochures and project proposals you've written are pitched perfectly."
Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London.

Hi there, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photographic, and the great outdoors. A writer who brings places, spaces, products, and services to life with meaningful and memorable words.

Words that can...

• Paint a persuasive picture
• Simplify a complex message
• Engage, resonate, and connect with your ideal audience
• Evoke a thought or a feeling
• Tell your compelling story
• Break down potential barriers
• Build trust
• Help you stand out from your competitors
• Inspire even the mildly curious to act...

Words clearly written with a human touch. Not something that's been cobbled together by ChatGPT or one of its cousins without any forethought, care, or effort.

So, whatever your message. Whatever your aim, let me find just the words you're after.


"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!"
Jo Shaer, Lollipop - content marketing specialists for Fire and Security sectors.

Why do I write for such a mix of sectors?

It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations.

All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too.

In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life.


“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!"
Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire.

Some extra (reassuring) bits you'll want to know...

I have a diverse copywriting portfolio. Projects include writing for...

• Architects
• Luxury outdoor clothing brands
• High-end contemporary and period design properties
• Designer watch and jewellery engraving
• PropTech 3D Smart City modelling platform for sustainable urban design and planning
• Garden design
• Independent housebuilding/construction
• Garden retail
• Marketing agencies
• A household name in paint
• Photographers
• Photographic studios
• Local authority planning officers
• Fire safety and protection
• CCTV and Security systems
• Cyber-security
• Business Resilience
• Wellbeing in nature
• Photographic holidays, tours, and workshops, and
• Heritage tourism

I've written in-depth illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and (naturally) photography.

I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting.

I also have a CMP Level 4 Diploma (Distinction) in Google SEO.

I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee.

My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440 meaning you get the essential words you're after at a rate that's realistic and fair for both of us.

Now, what would you like me to write? I can help you with...

Advertorials / Advertising Features / Sponsored Articles

Blog posts and Articles - Search Engine Optimised (SEO)

Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters...

Direct Mail Sales Letters

eBooks

Emails - nurture, share your news, promote, inform, entertain etc.

Project descriptions - architectural storytelling for architects, placemakers, developers, planners...

Taglines, Straplines and Slogans

Web Pages

Website Refresh - adding a little polish to make your words really shine


"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too."
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.


So, for captivating, enticing, and memorable copy and content that's...

• Carefully crafted for your ideal audience
• Easily understood - but not dumbed down
• Always engaging, and
• Never dull

Please get in touch. Head over to my new look website, email me from this page, or call me (you'll find the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project.

"Andrew ... your work has been invaluable to us."
Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

Contact details