Kathy Appleby is an experienced marketing copywriter, with 15 years in client-side public relations under her belt.

She communicates clearly at all levels with an engaging, accessible style and a particular strength for simplifying complex issues.

PROFESSIONAL EXPERIENCE:

Public Relations Officer, PHS Group plc, 2000-2013. In this position, Kathy launched the company's staff newsletter, establishing editorial policy and design and also commissioning, writing and editing issues. She also managed all media relations for the Group brand. This entailed writing and successfully placing press releases and feature articles in the FM trade media, resulting in widespread, brand-building coverage.

Communications Manager, PHS Group plc, 1990-1999.
During this period, Kathy had responsibility for all PR, sales literature, advertising and direct mail output across PHS. She also led the processes that delivered two, successive corporate identities including the Group's current branding, with its distinctive yellow 'lozenge'.

FREELANCE:

In 2013 Kathy embarked on a freelance copywriting career, full time. But she does have form!

Kathy wrote all copy for the launch editions of websites www.lavish.co.uk (Lavish provides beauty and spa gift vouchers) and www.phabstandard.com (Phab is the performance-based standard for professionals in the hair, beauty and nail industries).

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