PRO

Becky Smith

Direct response | Strategic copywriter | Ads | UX/micro copy | Landing pages | Emails | Behavioural Science  

Contact details

Engage, persuade and convert your audience with expertly written ads, landing pages, emails, web content and UX copy. Simple, high-impact, strategic marketing copy.

How I can support your cross-functional team:

✅ Persuasive copywriting rooted in behavioural science
✅ Complex information becomes clear and simple
✅ Strategic thinking that ensures copy aligns with broader business objectives
✅ Efficient production using AI tools
✅ Deadlines? Always met. Regulations? Always followed.

Strategic storytelling
My approach combines behavioural science, strategy, and storytelling to motivate action. I bridge compliance and creativity, translating complex subjects into conversations that speak to your audience and get results.

Using AI smartly
I use AI to support my writing. It brilliantly and efficiently fetches information, but it's flawed in its ability to capture emotional nuance or personal connection. The real magic happens when human empathy and emotive storytelling bring the words to life.

Let's connect
Drop me a DM – I'd love to hear from you.

Strategic Copywriter | Creative Copywriter | Direct Response Copywriter | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing | Healthcare & Pharma Copywriter | Digital Marketing | UX Copywriting | Regulatory & Compliance | ABPI Compliance

Contact

Faversham
Kent

Website

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • UX copywriting
    Specialisms
  • B2B
  • B2C
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
Qualifications & Awards
March 2025: Neuromarketing masterclass, Katie Hart, CIM

July 2023: Transformational landing pages, Eddie Shleyner, Very Good Copy

Apr 2023 – Dec 2023:
Supercharge your brand with behavioural science, Richard Shotton, Pro Masterclass

Sep 2022: Recharge your creativity, Nick Parker, ProCopywriters

Sep 2021:Applying behavioural science, Richard Shotton, ProCopywriters

Oct 2021: Seductive soundbites to structures that sell, Richard Spencer, ProCopywriters

Apr 2021: Creating short-form copywriting for impact, Anthony Tasgal, D&AD Masterclass

May 2017 – Oct 2017Advanced Diploma in social media marketing, Digital Mums

BA (Hons) Design for Communication Media, The Manchester Metropolitan University

Portfolio

Web content for Ace Aquatec

Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture ...

Web content for Zitko Group

Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.

ALK – Conversion landing page

A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare ...

Voice-over script for klarify Home Allergy Test

klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.

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Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

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