Becky Smith
Direct response | Strategic copywriter | Ads | UX/micro copy | Landing pages | Emails | Behavioural Science
Engage, persuade and convert your audience with expertly written ads, landing pages, emails, web content and UX copy. Simple, high-impact, strategic marketing copy.
How I can support your cross-functional team:
Persuasive copywriting rooted in behavioural science
Complex information becomes clear and simple
Strategic thinking that ensures copy aligns with broader business objectives
Efficient production using AI tools
Deadlines? Always met. Regulations? Always followed.
Strategic storytelling
My approach combines behavioural science, strategy, and storytelling to motivate action. I bridge compliance and creativity, translating complex subjects into conversations that speak to your audience and get results.
Using AI smartly
I use AI to support my writing. It brilliantly and efficiently fetches information, but it's flawed in its ability to capture emotional nuance or personal connection. The real magic happens when human empathy and emotive storytelling bring the words to life.
Let's connect
Drop me a DM – I'd love to hear from you.
Strategic Copywriter | Creative Copywriter | Direct Response Copywriter | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing | Healthcare & Pharma Copywriter | Digital Marketing | UX Copywriting | Regulatory & Compliance | ABPI Compliance
Contact details
Contact
Faversham
Kent
- Advertisements
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Conversion copywriting
- Digital and SEO copywriting
- Product descriptions
- Tone of voice
- UX copywriting
Skills
- B2B
- B2C
- Consumer goods
- Healthcare and pharmaceuticals
- Lifestyle
Specialisms
Qualifications & Awards
March 2025: Neuromarketing masterclass, Katie Hart, CIMJuly 2023: Transformational landing pages, Eddie Shleyner, Very Good Copy
Apr 2023 – Dec 2023:
Supercharge your brand with behavioural science, Richard Shotton, Pro Masterclass
Sep 2022: Recharge your creativity, Nick Parker, ProCopywriters
Sep 2021:Applying behavioural science, Richard Shotton, ProCopywriters
Oct 2021: Seductive soundbites to structures that sell, Richard Spencer, ProCopywriters
Apr 2021: Creating short-form copywriting for impact, Anthony Tasgal, D&AD Masterclass
May 2017 – Oct 2017Advanced Diploma in social media marketing, Digital Mums
BA (Hons) Design for Communication Media, The Manchester Metropolitan University
Portfolio

Web content for Ace Aquatec
Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture ...

Web content for Zitko Group
Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.

ALK – Conversion landing page
A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare ...

Voice-over script for klarify Home Allergy Test
klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.
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