Becky Smith

About

I'm a senior conversion copywriter specialising in pharma and healthcare. I combine behavioural science, creative thinking and regulatory expertise to give HCPs, patients and consumers a compelling reason to engage.

I focus on how all the elements of a campaign work together, from initial concepts and messaging to ads, landing pages, emails, HCP resources and digital tools. What's going to catch someone's attention? What might make them hesitate? And how can we persuade them to take the next step? Medical accuracy and regulatory requirements are part of that thinking from the start.

I love getting involved early, working with designers, project managers and the wider team to develop ideas, challenge assumptions and find solutions together. I get to know my clients' businesses, audiences, and ways of working, so I can anticipate what's needed and contribute to the thinking and the writing. Many of those relationships have lasted for years, and I've become a natural part of my clients' teams.

Portfolio

Lead gen campaign for klarify Lead gen campaign for klarify Lead gen campaign for klarify Instruction booket for klarify Conversion campaign for klarify Email series for Leo Pharma App Store listing for klarify pollen app Web content for klarify Web content for Ace Aquatec Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture industry. Web content for Zitko Group Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner. ALK – Conversion landing page A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare professional Primary conversion point: Download the GP Prep… Voice-over script for klarify Home Allergy Test klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.