About

- Are you worried that you sound the same as every other business in your field?
- Struggling to pin down your brand story, positioning and tone of voice?
- Do you need to bring clarity to complex topics to share with your customers or employees?
- Is your copy so boring and wordy that even you yawn reading it?

Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline.

I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department).

Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales.

If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away.

I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth.

When we team up and collaborate – and we have a clear tone of voice to use – we can work on:

• your website
• e-books
• white papers
• articles and thought-leadership pieces
• adverts and advertorials
• annual/sustainability reports
• newsletters – internal and external
• awards entries
• case studies
• email campaigns
• social media content

Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

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