Bill Hinchen
bill hinchen copy | science writer, copywriter, and general beardy bloke Available for work
I do the words. Usually about science.
I’ll take your complex ideas and turn them into words people care about. Words they understand. No jargon. No business bullshit. No cross-vertical innovative solutions and backward synergy overflow. Just words that mean something. Words people remember.
You want to be memorable, right? Stand out? Of course you do. Well, I can do that for you.
Copy, content, random words or even the occasional scribble – whatever you need. But wait, there’s more! More I tells ya! I can help you think about strategy, how to squeeze the most from your content, how to change the dusty stuff you’ve always done because that’s how you’ve always done it. I’ll give you consulting clout to go along with the words.
Copy cred
And look, I’ve got credentials: I've been writing since 2011 and sciencing since 2000. I’ve come up with words for for big Pharma, charities and everything in between. I’ve writen for doctors, scientists and patients. I’ve explained stem cells, antibodies and disease, as well as pollution, plastics and proper protocols for the lab. If it’s life-sciencey, I’ve probably written something about it.
Things I’ll do
I can do ads in fancy journals, donation appeals, serious technical guides, friendly public explainers, tone of voice stuff, hilarious and brilliant blogs, email campaigns that convert, microcopy that matters, social media, internal comms and branding. I like all those things and I’m pretty decent at them to say the least.
Things I won’t do
Whatever “that” was Meat Loaf wouldn’t do. Oh, and long, boring whitepapers about your paradigm-shifting whatever, the “We’re excited to announce” posts and the content churn just for the sake of it – I don’t do that. I’m here to make you stand out, not sink into the murky marketing depths of crappy copy.
Still here, eh?
Erm, well, I don’t have any awards or anything to reel off, but I was a finalist in The Majors 2019 Awards for Major Copywriter. Yup, Finalist. That’s almost a winner. So, there’s that.
Contact details
Contact
Bude
- Advertisements
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Conversion copywriting
- Digital and SEO copywriting
- Product descriptions
- Technical
- Tone of voice
- Training and Consultancy
Skills
- B2B
- Charities
- Healthcare and pharmaceuticals
- Public sector
- Science and Technology
Specialisms
Qualifications & Awards
Biology BSc, Master's and an MPhil from Cambridge. So I definitely know at least some science.I don’t have any awards or anything to reel off, but I was a finalist in The Majors 2019 Awards for Major Copywriter. Yup, Finalist. That’s almost a winner. So, there’s that.
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