Hello. I'm an award-winning freelance copywriter.
I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick.
My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.
Contact details
- Advertisements
- Brochures and leaflets
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Product descriptions
- Technical
- Tone of voice
- UX copywriting
Skills
- B2B
- B2C
- Beauty
- Brand Naming
- Business, finance and law
- Consumer goods
- Education
- Engineering and Manufacturing
- Family and childcare
- Fashion
- Healthcare and pharmaceuticals
- Lifestyle
- Property and interiors
- Public sector
- Science and Technology
- Sport, travel and leisure
Specialisms
Qualifications & Awards
The following include awards for The Guardian, The Co-operative Bank, YMCA, Mitsubishi and Hilton.
Web:
2 Web Marketing Association Awards
Interactive Media Awards – Best in Class
Ava Digital Awards – Gold
Muse Creative Awards – 3 Gold, 3 Silver
Hermes Creative Awards – 5 Platinum, 5 Gold
The Majors – Finalist 2018 & 2019 (Copywriter Of The
Year, Freelancer Of The Year)
UK Enterprise Awards winner
FSB Finalist – Self-employed/Sole Trader of the Year
TV & Cinema:
2 Creative Circles – Silvers
BTA Diploma
British Television Craft Award – finalist
Eurobest – Winner
Literature:
Crystal Clear Mark for Plain English (Standard Life)
Press & Posters:
New York Art Directors Club – Finalist
3 New York International Advertising Awards – Silvers
Packaging
The Dieline Package Design Awards
Radio:
D&AD
4 Aerials
Portfolio
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162443/Caroline-Gibson-brochure-copywriter-597x350.png)
Brochures for Emma Bridgewater
I write copy for web and print for Emma Bridgewater's wonderful pottery!
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162441/Screen-Shot-2016-03-05-at-17.43.17-664x350.png)
Web and print for Crew Clothing Company
I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162440/Screen-Shot-2016-03-05-at-17.58.12-429x350.png)
Tone of voice and website for Mighty Rice
I'll let the marketing director explain: "Caroline is an excellent freelance copywriter. We started a new brand and needed a ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162440/Caroline-Gibson-packaging-copywriter.jpeg)
Print, packaging and naming for Courvoisier
This project required a booklet, packaging copy and namings to position Courvoisier as ‘The toast of Paris’, based on the ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162439/Caroline-Gibson-branding-guidelines-copywriter.jpeg)
Tone of voice and brand guidelines for O2
I'll let my client explain: "Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162439/Caroline-Gibson-TV-ads-copywriter.jpeg)
TV commercials for Sony Music
Be still your beating heart....I've written two commercials for Syco (Simon Cowell's division of Sony Music) to launch albums for ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162438/Fathers-Day-Top-600x350.jpg)
Emails, website and brochures for Anatomic & Co
I'll let my client explain: "Caroline is a brilliant freelance copywriter. We have been working with her for several years; she ...
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16162437/Caroline-Gibson-financial-services-copywriter-554x350.png)
Tone of voice and web content for RationalFX
RationalFX is part of Xendpay, the world's cheapest money transfer service. I've a lot of financial experience and they therefore ...
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