Chelsea Groome
Freelance Senior Copywriter | B2B specialist | Founder of Fierce Content | Kent Copywriter Available for work
Hi, I'm Chelsea - senior copywriter with over 10 years' industry experience. I've written over 5.2 million words in my career as a creative copywriter and content strategist, so I know the good ones to use by now!
Under the brand name Fierce Content, I develop strongly worded copy for brands, businesses and agencies, working with companies of all sizes; from start-ups to blue chips such as Microsoft, Intel, SAP and Verifone.
I'm comfortable writing both B2B and B2C copy for any sector, but my specialisms include:
- Technology (including software/SaaS, retail, wholesale and fintech)
- Recruitment
- HR and workforce management
- Manufacturing and supply chain
- Automotive and motorsport
My services can be roughly divided into three areas:
Creative copywriting - I'm confident writing copy in many different formats, including ebooks and whitepapers / websites / blogs / feature articles / brochures & leaflets / video scripts / direct mail & email / case studies / sales collateral / tone of voice guides.
Kick-arse ideas - let me help you out of a creative rut by coming up with your next campaign theme. I offer brainstorming sessions / concept development / content analysis / quarterly plans.
Content marketing strategy - I can clarify the bigger picture and define how you represent yourself in the public space, supporting your business with content marketing strategies / company value propositions / go-to-market messaging.
I also offer in-house training sessions, to upskill your staff on creating great content using their own knowledge and expertise.
If something about me has caught your eye, give me a roar and we'll take it from there...
Contact details
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Tone of voice
- Training and Consultancy
- White Papers
Skills
- B2B
- B2C
- Business, finance and law
- Consumer goods
- Lifestyle
- Science and Technology
- Sport, travel and leisure
Specialisms
Qualifications & Awards
2017 International Content Marketing Awards - Bronze Winner, Best B2B CampaignDirect Marketing Association - Future Writers' Lab Graduate
Institute of Digital and Direct Marketing - Qualification in Digital Copywriting
BrightTalk Content Marketing Summit - Presenter
Portfolio
Sanderson/Richer Sounds – case study
How does Richer Sounds consistently stay at the top of the retail game? I brought their story to life in a case study for Richer ...
WeOwn – tone of voice guidelines
I developed the tone of voice for a dynamic fintech start-up, building a brand with the same appeal as Starling, Monzo and ...
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events