Here’s my key selling point. My bread-and-butter skillset.

I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base.

It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner.

Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy.

See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty.

I am, however, pretty darn good at expressing myself.

Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious.

Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product.

With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like.

If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal.

The strange part is, I’m a physics graduate.

Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge.

The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose.

Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about!

Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude?

As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now.

A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English.

More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC!

So, what are you waiting for? Let’s yack!

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