My career includes a decade of freelance thought leadership copywriting, research and communications backed by 15 years as a social science academic researcher and lecturer.

What sets me apart? I have a unique blend of rigorous research and analytical skills, combined with the ability to craft copy that engages and resonates with diverse audiences.

I love data storytelling, thriving on unearthing novel insights and presenting them in an accessible and visual way.

My thought leadership commissions have brought companies influence, PR impact and have even helped initiate a new global proposition.

My professional ethos is based on hard work, meticulous attention to detail, collaborative spirit, and a strong sense of purpose. I bring these values to every project I undertake.

My expertise includes sustainability, the future of work, DEI, skills and employability, technology (SaaS and AI), business and finance, and cities/ruralism. However, my versatility as a writer means I can expertly cover a wide array of topics.

In the past, I’ve been a regular writer for publications like Forbes, Inside Housing, Pioneers Post, CityMetric (New Statesman), HERE360, and many others.

I’ve honed my craft in various settings, from in-house roles at Aptem and iResearch Services to collaborating with top media agencies such as Spoon, WriteArm, HROC, and Iris Worldwide.

Contact details