Hello and welcome to my Procopywriters page!

I'm a highly experienced UX writer, creative copywriter and editor with SC Clearance. I am also a founding partner of Haddington & Haddington Creative Agency. Visit haddingtoncreative.com, or emilyhaddington.co.uk for more details about my respective companies.

Here's a breakdown of my skills:

- Writing long and short form copy for landing pages, campaigns, blogs, e-comms, websites, marketing and promotions, product descriptions, point of sale work, internal communications, social media posts

- Writing for other formats such as TOV guides, scripts, newsletters, brochures, advertising, branding, captions, sells, training materials, legal documentation and guides

- UX writing for native apps, progressive web apps and websites

- UX: End to end copy for customer journeys, Micro copy for Apps, Buttons, CTAs, Alerts, Notifications, Menus, Website Navigation, Destination results listings, Banners, Tiles to improve customer/user experience

- UX: Taking part in competitive benchmarking and usability testing

- Experience of working in Scrum and Agile teams, with collaborative methodologies and processes

- SEO – optimising copy for search engines, assessing keyword density, tone, keyword research using SEMRUSH and Twinword, optimising metadata, H1s, anchor text and backlinking

- Using Figma to edit copy in wireframes

- CRM (Customer Relationship Management) Campaigns, customer emails and general copy

- Using DotDigital email marketing platform

- Writing for magazines and print publications – news, blogs and features

- Proof-reading, fact-checking and sub-editing for any of the above

- Content, SEO, editorial and marketing consultancy for a range of brands

- B2C and B2B copywriting for a vast range of industries

- Writing/creating metadata

- Using client content management systems (CMS) including Basecamp, Asana, Shortlist, Slack, Monday, Wrike, Confluence, Jira, Trello, Microsoft 365 Suite, Google Workspace, ClickUp

- Using e-learning/e-training software Evolve Authoring

- Legal writing services/HR consultancy and Employment Law advice/writing

- Converting copy from language translations to British English and US English

- Proficient in Wordpress, Figma, Microsoft Office, Excel, Photoshop, Adobe InCopy and InDesign

- Working with different stakeholders to assess, implement and review content, including UX designers, content designers, web/digital designers, developers and marketing/product teams

- Project management/ability to juggle multiple tasks under pressure


I have professional copywriting, UX writing and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology and finance.

My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I also offer consultancy, research and editing/QC.


I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, JP Morgan/Chase, LSEG, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Taylor Wimpey, The Guardian, O2 and other smaller companies.

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