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Felicity Morgan

The plain English pension copywriter Available for work

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I'm a freelance copywriter on a mission to make pensions, investment and finance more interesting and engaging for ordinary people.

Hire me to write clear, compelling plain English content that helps people understand more about pensions, investment and finance in general, and make better decisions about their lives.

I spent 19 years as a copywriter with the Aon UK Communication Practice. I’ve written more pension newsletters than I could shake a stick at - including summary funding statements - as well as letters, emails, websites, booklets, presentations, video scripts, business pitches and award entries. I’ve worked on a lot of highly personalised items such as benefit statements.

More recently I've worked on a lot of online communications, including a website to help people plan and prepare for their retirement.

My experience covers all flavours of DB and DC pensions including communications from trustee boards and employers. Here's a selection of the subjects I deal with.

DC investment education
Pension scams
Pensions and tax
GMP reconciliation and equalisation
DB-to-DC change consultations
Changing RPI increases to CPI

In recent years I developed a set of communications for explaining liability management offers such as pension increase exchange and enhanced transfer.

When I'm not writing about pensions, my interests include: singing and acting with a couple of local am-dram societies, singing in a church choir, running, swimming, skiing, sampling as many different craft beers as possible and attempting to grow fruit and vegetables with varying degrees of success.

    Skills
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
Qualifications & Awards
Plain English Campaign Diploma
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