Copywriter, author, thought leadership writer, disruptive consultant and journalist with over 25 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I am currently mostly working remotely.

I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC.

I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed.

My copywriting and consultancy work has a dedicated website at thisidea.co.uk.

I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business.

I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business.

My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I am also director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com.

"Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder."
Mark Borkowski, founder Borkowski PR

"Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work."
Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford.

"It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work."
Michelle Grahame, Director, Virtually Working

"Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy."
Jason Martin, CEO, Iotum

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