Words matter. But in B2B, clarity matters more. If your message is buried under jargon, complexity or a wall of text, your audience will scroll past. That’s where I come in.

For over a decade, I’ve helped businesses - from fintech startups to global manufacturers - tell their story with precision, impact, and a touch of personality. Whether you need a whitepaper that simplifies a technical breakthrough, a case study that sells without the hard sell or thought leadership that actually leads, I know how to craft words that engage, inform, and convert.

Why me?
Here’s five reasons why I can be the right content partner for you:
Deep industry experience – Climate tech, legal tech, fintech, security, defence, manufacturing—you name it, I’ve probably written about it.
Complex topics, made simple – I translate technical, regulatory, and niche subjects into content people actually want to read.
Strategic thinking – Not just words on a page. I help shape narratives that align with your brand and business goals.
Fast turnaround – Need a high-quality whitepaper, blog, or press release yesterday? I work fast without sacrificing quality.
Long-term partnership – Some of my clients have stuck with me for nearly a decade. That says something, right?

How I can help
Whitepapers & reports – Break down complex topics with clarity and authority.
Blogs & thought leadership – Position your brand as the expert in your field.
Case studies & success stories – Show, don’t just tell, how your product or service delivers results.
Website copy & content – Engage visitors with clear, compelling messaging.
PR materials – From press releases to campaign content, I’ll help you get noticed.

Clients
I work with startups, enterprises, agencies, and marketing teams that value sharp, strategic content. If that sounds like you, let’s talk. If you still need convincing, here’s what some of my clients have to say about me:

"I have worked with James for a number of years, within different organisations. James is wonderful to work with. Not only is he highly skilled, but very agile, and able to work with numerous internal stakeholders across the business and regions, as well as working directly with our customers to create collateral. James is able to seamlessly adapt his writing to the audience and asset type."
Jo Rodgers, Director of International Marketing, Accruent

“I worked with James between 2019-2022 at my previous agency; he was a comms consultant working across a range of technology clients. He's great. Firstly, he has the knowledge, creativity and attitude to graft results. He's got broad experience across a range of sectors so can turn his hand to new things, and is great to work with too - he gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended.”
Matt Phillips, CEO, MPPR

“James is just plain great at what he does and continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable, and just gets on with the task at hand. It’s a joy to be able to hand a brief to someone who you know will execute it perfectly and actually get the results you need, without any hand holding. I would recommend James to anyone without hesitation.”
Dave Bertling, President & Founder, LIVE24 Communications

“James has been working for us for over a year now. Working with him has been a success and pleasantly pain free. We told him what we needed, he told us what he could deliver, he delivered it and then reported on what he delivered. He has fitted in really well with other members of our team and our way of working. We are looking forward to working with him further and implementing some of the ideas he's come up with.”
Nigel Jones, co-founder, Privacy Compliance Hub

Want me to write for your business? You can reach me anytime on 07725534941 or email me at james@zincpr.co.uk and I’ll get back to you within 24 hours.

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