Based in London, I specialise in delivering copy for B2B companies with a focus on technology. I've written on everything from space stations to fraud detection and produced web copy to white papers so there's very little that's not in my wheel house.
Away from the day job, I spend my time on the golf course or at a piano and both require much improvement.
Why me?
With over 20 years of experience, I have a track record for delivering outstanding copy for a wide range of clients. Over the years, I’ve worked with a wide range of B2B businesses, agencies and individuals across a variety of sectors to help generate widespread awareness and effectively communicate their messages to their target audiences.
I have won multiple awards for my work and have been recognised by my peers as being one of the best independent communications consultants for the last five years. You can see examples of my work in my portfolio and I am more than happy to provide additional references, testimonials, or other examples on request.
What my clients say
"I have worked with James for a number of years, within different organisations. James is wonderful to work with. Not only is he highly skilled, but very agile, and able to work with numerous internal stakeholders across the business and regions, as well as working directly with our customers to create collateral. James is able to seamlessly adapt his writing to the audience and asset type."
Jo Rodgers, Director of International Marketing, Accruent
“I worked with James between 2019-2022 at my previous agency; he was a comms consultant working across a range of technology clients. He's great. Firstly, he has the knowledge, creativity and attitude to graft results. He's got broad experience across a range of sectors so can turn his hand to new things, and is great to work with too - he gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended.”
Matt Phillips, CEO, MPPR
“James is just plain great at what he does and continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable, and just gets on with the task at hand. It’s a joy to be able to hand a brief to someone who you know will execute it perfectly and actually get the results you need, without any hand holding. I would recommend James to anyone without hesitation.”
Dave Bertling, President & Founder, LIVE24 Communications
“James has been working for us for over a year now. Working with him has been a success and pleasantly pain free. We told him what we needed, he told us what he could deliver, he delivered it and then reported on what he delivered. He has fitted in really well with other members of our team and our way of working. We are looking forward to working with him further and implementing some of the ideas he's come up with.”
Nigel Jones, co-founder, Privacy Compliance Hub
What I’ve done
I specialise in the technology sector and have written for brands across its spectrum. This includes household names like; VMware, Teradata, Medidata, Google, Cisco and Match.com, as well as a huge amount of scale-up companies. I also have a vast breadth of experience covering everything from; Fintech and insurance, sustainability and cleantech, HR, security, and much more.
Put simply, if you work in technology and have a writing requirement, I can help.
What I do
Please get in touch if you are looking for support with any of the following:
Press releases
Case studies
White papers and reports
Articles
Blog posts
Website copy
Customer emails
Where you can reach me
Want me to write for your business? You can reach me anytime on 07725534941 or email me at james@zincpr.co.uk and I’ll get straight back to you.
Contact details
Social
- Content marketing
- Content strategy
- Copy-editing
- PR and Journalism
- Product descriptions
- Technical
- Tone of voice
Skills
- B2B
- Business, finance and law
- Property and interiors
- Public sector
- Science and Technology
Specialisms
Qualifications & Awards
Winner: PRCA consultant of the year (2020)Winner: PRCA consultant of the year (2019)
Mark of Excellence: CIPR independent practitioner of the year (2021)
Finalist: IPSE UK freelancer of the year (2018)
Finalist: The Majors freelance category (2019)
Finalist: The Majors PR category (2019)
Portfolio
nShift guide on Christmas Customer Experience
Four ways to create a competitive customer experience this Christmas
nShift guide on customer compliants
A report on the five customer complaints that matter most – and how to avoid them
Thought leadership article: Dual-fuel tarrif
This is a comment piece that was placed in Insurtech Magazine from the founder of By Bits in response to the FCA changes relating ...
Checkit thought-leadership
For the majority of 2021 I was retained as Checkit plc as its UK PR support. This involved writing (and placing) a number of ...
Trulioo – Champions of Trust report
For Trulioo - the world's leading ID verification company - I recently wrote the report for its Champions of Trust campaign. This ...
Computing sponsored content
In November 2021 I was commissioned by ByBits to produce four articles for one of the UK's technology websites, Computing. The ...
ByBits UK launch report
I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was ...
Dataiku global content
I am responsible for producing 3-4 pieces of content every month for Dataiku - one of the world's fastest-growing scale-up ...
Enate whitepapers
I have written multiple whitepapers for Enate, designed to target prospects in key financial sectors - everything from insurance ...
VMware blog writing
I regularly write blogs for VMware that sit on its site. My brief covers; retail, defence, and healthcare while I am also the ...
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