User-centred copy and messaging that drives action by connecting more naturally with your ideal audience.

Hi! I'm Laura, Copywriter and Content Designer.

Specialising in not-for-profit and B2B.

𝗪𝗵𝘆 𝗺𝗲?

I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors.

Sector experience:

Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive.

And a range of smaller B2B service-based businesses.

I’ve written:

- Strategy, policy & annual review documents
- Newsletters & emails
- Case Studies & client stories
- Large-scale, multimillion-pound, public sector tender documents (successful ones!)
- Tone of Voice workshops & guides
- Web & blog copy

𝗗𝗼 𝘆𝗼𝘂…

have a great service, impressive outcomes, and exciting ideas to develop?

want to connect with your audience, rally your supporters, and capture the stories that showcase your work?

need a tone of voice that fits your organisation’s values and culture?

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽?

We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener.

I’ll research your audience; what drives them and what deters them.

Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s…

--> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter.

I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?

Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time.

I've also developed some processes that make working with me really easy and enjoyable.

So what are you planning?

Drop me a line and let’s chat!

Laura

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