As well as being an independent senior copywriter with nearly 30 years' experience (I started young), I'm also Content Director at Executive Influence.

My mission is simple: to help your B2B brand win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in your leadership teams.

This I do by creating high-quality executive content that supports your strategic goals, inspires trust, establishes authority, and influences the decision-makers you want to reach.

The result? More visibility, more connections, more opportunities, and, ultimately, more business.

It’s how I helped one MD capture a £2m opportunity that led to a £20m one. It’s how I helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how I helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £200k of revenue (and counting).

If these aren't compelling reasons to invest in your executive content, what are?


20 YEARS AT WRITERS

Before setting up Executive Influence, I co-founded Writers in 2001. Our mission: to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across.

With 30 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms.

AWARDS
If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry gongs.

More importantly, I've had lots of clients say nice things about my work (testimonials available on request). Once, a boardroom spontaneously applauded after reading my articulation of their brand (also available on request).

Brands I’ve worked with are many, but here are a few of my faves: Aldi, American Airlines, Astra Zeneca, Bacardi, Barclays, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, Lloyds Bank, MasterCard, Mercedes, Nationwide, NIG, Reckitt Benckiser, Renishaw, Reuters News Agency, Rolls-Royce, SKY, Thales in the UK, Thomson Reuters, Triodos Bank, UEFA, Universities of Aberdeen, Bristol, Bradford, Glasgow and Greenwich, Vodafone, Worldpay and Zurich.

BRAND WRITING
I can also help brands articulate who they are, what they do, and why they're special. I do this by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation cut through strongly in their comms.

PROJECT MANAGEMENT
I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London.

QUALIFICATIONS
I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined.

Anyway, enough about me. Let's talk about you. How can I help?

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