You’re here because you need impactful and persuasive copy to give your customers and competitors something serious to think about.

Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and brands across a wide range of business sectors.

My background is theatre and the dialogue of one soul to another. So I’m gtg for the brand and storytelling smarts your audience will gather to follow.

Works for tech, leisure, ecommerce — and entrepreneur promo demanding The Full Loud & Proud.

After all, unless your audience has LOUSY expectations, they always seek ... THE ONE.

So let’s make that YOU.


Saying the right thing to the right people in the right way about your enterprise is more important than ever before.

This is true whether you're staying afloat, taking risks, or starting out with a bang.

You don’t need a crystal ball to tell you 2025 comes with a catch for every business or entrepreneur.

The possibilities are as juicy/scary as people say.

So hold on to your hats, because while this means big opportunities for some, there will be brutal times for so many.

Don’t leave it to your business rivals to set the agenda.


Gtg for fresh new copy, pinpoint revisions & wholescale resurrections.

With my expertise, you can showcase your offer exactly the way you want ... and make it resonate to your advantage with precisely the audience you seek.

No jargon. No waffle. No timesink.

If your offer to the planet eases the load, speeds/greens things up, or breaks the mould entirely, you should probably get in touch sooner rather than later.


Please note: I do not repurpose AI-generated content for human consumption. This odious task is best left to bored teenagers you can bribe with smack.

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