Michael Metcalf
Chroma Copy | Content strategist & writer for B2B, SaaS, tech and consumer brands. Available for work
Making life easier for marketing, growth and content managers.
I'm a content strategist and writer for B2B, SaaS, and small biz / startups.
I plan, write and refresh deeply-researched blog content that brings in lots of traffic.
I've written research-backed, SEO-optimised posts for Trello, Timetastic, Synextra, Latana, DataDome, and more.
My articles have appeared top of the SERPs for multiple search terms and bring in £10,000s worth of organic traffic every month. One article alone brings in £3,000+ worth of traffic each month - and the client only paid for it once!
My specialities:
• Article writing
• Content strategy
• Content refreshing
2024 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings.
---
FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN:
Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure.
FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING:
Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!)
This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write.
---
Working with me, you'll get:
More clicks, more conversions, more signups.
Fewer headaches, a healthier lead generation funnel, and a happier boss.
Get in touch!
----------------------
📥 Message me on LinkedIn
⭐️ Follow me on Twitter
🖼️ View my portfolio
-----------------------
"Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back."
- Gary Bury, Timetastic
Contact details
Contact
Manchester
- Advertisements
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- Product descriptions
- Technical
- Tone of voice
- Training and Consultancy
Skills
- B2B
- B2C
- Business, finance and law
- Consumer goods
- Healthcare and pharmaceuticals
- Lifestyle
- Politics and Society
- Science and Technology
- Sport, travel and leisure
Specialisms
Qualifications & Awards
CIM Level 6 Diploma in Professional MarketingBecome a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events